🆚 Meta Pixel vs. Rakuten Advertising Performance Tag
- 📈 Meta Pixel is much more popular than Rakuten Advertising Performance Tag.
- 🌍 Meta Pixel is more popular in all countries.
Statistics based on 3.4M+ analyzed websites. About this data
Rakuten Advertising Performance TagType
Ad tracking tool
Ad tracking tool
About
Meta Pixel is a tracking tool that allows advertisers to measure visitor activity and conversions from ads on 
Facebook and 
Instagram.
It supports standard and custom events, cross-device tracking, audience retargeting, advanced matching of customer data, and integration with the Conversions API for server-side event sharing.
The Rakuten Advertising Performance Tag is a container tag that enables additional scripts on an advertiser's website.
Headquarters
Menlo Park, California, United States
Tokyo, Japan
Categories
Ad Tracking › Rank #1
Ad Tracking › Rank #14
Popularity
Determined by the number of sites using each technology.
The Meta Pixel ad tracking tool is 211 times more popular than Rakuten Advertising Performance Tag.
Total websites
Market share
Ad Tracking
Popularity by country
Determined by the number of sites detected from each country.
Meta Pixel is more popular than Rakuten Advertising Performance Tag in all countries.
United States
United Kingdom
Australia
Italy
Brazil
Spain
India
Poland
Germany
Canada
Awards
- 🥇 Most popular in the United States in the Ad Tracking category.
- 🥇 Most popular in the United Kingdom in the Ad Tracking category.
- 🥇 Most popular in Australia in the Ad Tracking category.
- 🥇 Most popular in Italy in the Ad Tracking category.
- 🥇 Most popular in Brazil in the Ad Tracking category.
- ⭐ 10th most popular in the United Kingdom in the Ad Tracking category.
- ⭐ 10th most popular in Australia in the Ad Tracking category.
- ⭐ 10th most popular in Japan in the Ad Tracking category.
- 🔥 12nd most popular in the United States in the Ad Tracking category.
- 🔥 12nd most popular in Canada in the Ad Tracking category.
Popularity by domain category
Determined by the number of sites in each category.
Meta Pixel is more popular than Rakuten Advertising Performance Tag in all market segments.
Online Shopping
Business
Marketing/Merchandising
Education/Reference
Internet Services
Travel
Blogs/Wiki
Entertainment
Fashion/Beauty
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Pinterest Analytics
LinkedIn Insight Tag
Microsoft Advertising Tracking
Tiktok Pixel
X Pixel
Meta company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,406,701 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.