🆚 Rakuten Advertising Performance Tag vs. X Pixel

📈 X Pixel is much more popular than Rakuten Advertising Performance Tag.
🌍 X Pixel is more popular in all countries.

Statistics based on 3.4M+ analyzed websites. About this data

Rakuten Advertising Performance Tag

X Pixel

Type

Ad tracking tool

About

The Rakuten Advertising Performance Tag is a container tag that enables additional scripts on an advertiser's website.

X Pixel is a website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.

It tracks conversions such as page visits, sign-ups, and purchases, supports predefined and custom events with parameters like order value and product ID, uses identifiers such as cookies and Click ID for attribution, and enables audience building and campaign optimization.

Headquarters

Tokyo, Japan

Bastrop, Texas, United States

Website

rakutenadvertising.com #57,495

business.x.com

Popularity

Determined by the number of sites using each technology.

The X Pixel ad tracking tool is 10 times more popular than Rakuten Advertising Performance Tag.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

X Pixel is more popular than Rakuten Advertising Performance Tag in all countries.

United States

United Kingdom

Japan

Germany

Canada

France

Australia

Spain

Turkey

India

Awards

⭐ 10th most popular in the United Kingdom in the Ad Tracking category.
⭐ 10th most popular in Australia in the Ad Tracking category.
⭐ 10th most popular in Japan in the Ad Tracking category.
🔥 12nd most popular in the United States in the Ad Tracking category.
🔥 12nd most popular in Canada in the Ad Tracking category.

⭐ 5th most popular in Japan in the Ad Tracking category.
⭐ 5th most popular in Turkey in the Ad Tracking category.
⭐ 5th most popular in Saudi Arabia in the Ad Tracking category.
⭐ 5th most popular in Nigeria in the Ad Tracking category.
⭐ 6th most popular in India in the Ad Tracking category.

Popularity by domain category

Determined by the number of sites in each category.

X Pixel is more popular among sites focused on business, online shopping, and marketing and merchandising, while Rakuten Advertising Performance Tag is more commonly used on fashion and beauty sites.

Business

Online Shopping

Marketing/Merchandising

Fashion/Beauty

Finance/Banking

Internet Services

Education/Reference

Software/Hardware

Health

Entertainment

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#64

#991

#1,086

#1,334

kdreams.jp

#2,426

View more ➝

Name

Rank

#12

#117

#130

#163

#165