🆚 Microsoft Advertising vs. Yandex Advertising Network

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.

It supports keyword-based search campaigns, native and display ads, LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.

Yandex Advertising Network is a contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.

It is tightly integrated with Yandex Direct, Yandex's PPC advertising system that allows advertisers to place ads on Yandex search results pages and across partner sites.

Headquarters

Redmond, Washington, United States
Moscow, Russia

Website

Categories

Advertising › Rank #6
Advertising › Rank #18

Popularity

Determined by the number of sites using each technology.

Microsoft Advertising technology is 6 times more popular than Yandex Advertising Network.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany, while Yandex Advertising Network is more popular in Russia, Belarus, and Kazakhstan.
United States
Russia
United Kingdom
Germany
France
Netherlands
Australia
Canada
Spain
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Advertising is more popular among sites focused on online shopping, business, and marketing and merchandising, while Yandex Advertising Network is more commonly used on blogs and wiki, games, and public information sites.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Blogs/Wiki
General News
Travel
Internet Services
Education/Reference
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#123
#295
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.