🆚 Omnisend vs. OneSignal

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Push notification platform

About

Omnisend is a marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

It offers a drag-and-drop email and SMS campaign builder, dynamic customer segmentation based on behavior or purchase history, pre-built automation workflows like abandoned-cart recovery or welcome series, real-time analytics, and integrates with major e-commerce platforms such as Shopify, BigCommerce, WooCommerce, Wix, PrestaShop, Ecwid, and nopCommerce.

OneSignal is an omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile.

It supports unified campaigns across channels, audience segmentation and dynamic personalization, automated workflows with visual "Journeys", A/B testing, real-time analytics, and integration via SDKs and APIs.

Headquarters

London, United Kingdom
San Mateo, California, United States

Website

Pricing

Free version ✔️250 contacts, 500 emails, 500 web pushes per month
Standard
(1,000+ contacts)
$20+/month
Pro
(2,500+ contacts)
$59+/month
Price per SMS
USA$0.015
Canada$0.025
UK$0.082
Germany$0.15
Free version ✔️Unlimited mobile push, max 10,000 web push subscribers per send, 10,000 free email sends per month
Growth
(20,000 email sends included)
Platform cost$19/month
Mobile Push$0.012/monthly active user
Web Push$0.004/subscriber
Email$1.50/1K sends

Categories

Marketing Automation › Rank #11
Push Notifications › Rank #5
Push Notifications › Rank #3
Email Marketing › Rank #3

Popularity

Determined by the number of sites using each technology.

The OneSignal push notification platform is 4 times more popular than Omnisend.
Total websites

Market share

Push Notifications

Popularity by country

Determined by the number of sites detected from each country.

OneSignal is more popular in the United States, India, and Turkey, while Omnisend is more popular in Lithuania, Australia, and China.
United States
India
Turkey
Brazil
United Kingdom
Italy
Spain
France
Greece
Germany

Awards

Popularity by domain category

Determined by the number of sites in each category.

OneSignal is more popular among sites focused on general news, blogs and wiki, and business, while Omnisend is more commonly used on online shopping sites.
General News
Blogs/Wiki
Online Shopping
Business
Entertainment
Marketing/Merchandising
Sports
Education/Reference
Internet Services
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#7,673
#26,289
View more ➝
Name
Rank
elephantb*t.co.mz
#977
#1,103
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.