🆚 Omnisend vs. PushOwl

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Push notification platform

About

Omnisend is a marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

It offers a drag-and-drop email and SMS campaign builder, dynamic customer segmentation based on behavior or purchase history, pre-built automation workflows like abandoned-cart recovery or welcome series, real-time analytics, and integrates with major e-commerce platforms such as Shopify, BigCommerce, WooCommerce, Wix, PrestaShop, Ecwid, and nopCommerce.

PushOwl is an omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging.

It supports automated campaigns for abandoned carts, back-in-stock and price-drop alerts, welcome and browse-abandonment messages, customer segmentation based on behavior, performance analytics, and customizable opt-in widgets.

Headquarters

London, United Kingdom
Paris, France

Website

Pricing

Free version ✔️250 contacts, 500 emails, 500 web pushes per month
Standard
(1,000+ contacts)
$20+/month
Pro
(2,500+ contacts)
$59+/month
Price per SMS
USA$0.015
Canada$0.025
UK$0.082
Germany$0.15
Free version ✔️Basic Bundle: 500 emails and 500 web push per month
Plus Bundle
(500+ emails, 10K+ web push)
$19+/month
Power Bundle
(500+ emails, 25K+ web push)
$79+/month
SMS$10/1K credits

Categories

Marketing Automation › Rank #11
Marketing Automation › Rank #25
Push Notifications › Rank #5
Push Notifications › Rank #10
Email Marketing › Rank #28

Popularity

Determined by the number of sites using each technology.

The Omnisend marketing automation platform is 3 times more popular than PushOwl.
Total websites

Market share

Marketing Automation
Push Notifications

Popularity by country

Determined by the number of sites detected from each country.

Omnisend is more popular in the United States, the United Kingdom, and Lithuania, while PushOwl is more popular in Pakistan, Singapore, and the Czech Republic.
United States
United Kingdom
Lithuania
Australia
India
Germany
Pakistan
Canada
France
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Omnisend is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while PushOwl is more commonly used on tobacco and pharmacy sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Sports
Internet Services
Health
Blogs/Wiki
Tobacco
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#7,673
#26,289
View more ➝
Name
Rank
#8,462
#16,890
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.