🆚 Open Graph vs. Trace Context

Type

Semantic markup technology
Standard

About

The Open Graph protocol is a web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.

It specifies a set of HTML meta properties that start with "og:" (such as og:title, og:type, og:image, and og:description) to add semantic meaning to a page's content and control how that content should be represented.

Read more…

The Trace Context specification defines standard HTTP headers and a value format for propagating context information that enables distributed tracing.

Headquarters

Menlo Park, California, United States
Cambridge, Massachusetts, United States

Website

Categories

Semantic Markup › Rank #2
Standards › Rank #3
Standards › Rank #21

Popularity

Determined by the number of sites using each technology.

Open Graph semantic markup technology is 55 times more popular than Trace Context.
Total websites

Market share

Standards

Popularity by country

Determined by the number of sites detected from each country.

Open Graph is more popular in the United States, Germany, and the United Kingdom, while Trace Context is more popular in the British Virgin Islands.
United States
Germany
United Kingdom
Japan
France
Spain
Netherlands
Italy
Australia
Russia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Open Graph is more popular among sites focused on business, online shopping, and blogs and wiki, while Trace Context is more commonly used on marketing and merchandising sites.
Business
Online Shopping
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Health
General News
Non-Profit/Advocacy/NGO
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

🗃️ About This Data