🆚 Open Graph vs. XML

Compare technologies based on real-world usage data *

📈 Open Graph is much more popular than XML.
🌍 Open Graph is more popular in all countries.
⭐ XML is particularly popular in Japan.

Type

Semantic markup technology

Standard

About

The Open Graph protocol is a web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.

It specifies a set of HTML meta properties that start with "og:" (such as og:title, og:type, og:image, and og:description) to add semantic meaning to a page's content and control how that content should be represented.

Extensible Markup Language (XML) is a markup language and file format for storing, transmitting, and reconstructing structured data in a platform-independent way.

It uses a hierarchical tree structure with custom-defined tags, supports schemas such as DTD and XML Schema for validation, enables namespaces to avoid naming conflicts, and is widely used in formats and protocols such as RSS, SOAP, and configuration files.

Headquarters

Menlo Park, California, United States

Cambridge, Massachusetts, United States

Website

ogp.me #616,673

w3.org/XML/ #12,884

Categories

Semantic Markup › Rank #2

Standards › Rank #3

Standards › Rank #28

Popularity

Determined by the number of sites using each technology.

Open Graph semantic markup technology is 159 times more popular than XML.

Total websites

Market share

Standards

Popularity by country

Determined by the number of sites detected from each country.

Open Graph is more popular than XML in all countries.

United States

Germany

Japan

United Kingdom

France

Spain

Netherlands

Italy

Australia

Russia

Awards

🥇 Most popular in Japan in the Semantic Markup category.
🥇 Most popular in Korea in the Semantic Markup category.
🥇 Most popular in Taiwan in the Semantic Markup category.
🥇 Most popular in Georgia in the Semantic Markup category.
🥇 Most popular in the U.S. Virgin Islands in the Semantic Markup category.

🔥 15th most popular in Japan in the Standards category.
🔥 18th most popular in the Czech Republic in the Standards category.
🔥 20th most popular in Korea in the Standards category.
⬆️ 21st most popular in Germany in the Standards category.
⬆️ 21st most popular in Switzerland in the Standards category.

Popularity by domain category

Determined by the number of sites in each category.

Open Graph is more popular than XML in all market segments.

Business

Online Shopping

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Health

General News

Software/Hardware

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#3

#4

#5

#8

#9

Name

Rank

#940

#1,010

eur-lex.europa.eu

#1,288

Compare alternatives

Technologies with similar characteristics.

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.