🆚 OptinMonster vs. VWO

Compare technologies based on real-world usage data *

Type

Conversion optimization tool
Web analytics tool

About

OptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.

VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.

Headquarters

West Palm Beach, Florida, United States
Delhi, India

Website

Pricing

Free version ✔️3 campaigns + 500 campaign impression credits
Basic$84/year
Plus$228/year
Pro$348/year
Growth$84/year
Free version ❌Free 30-day trial
VWO Insights$2,064+/year
VWO Testing$4,068+/year
VWO Personalize$3,828+/year

Categories

Conversion Optimization › Rank #3
Lead Generation › Rank #1
A/B Testing › Rank #3
A/B Testing › Rank #1
Analytics › Rank #18
Personalization › Rank #2
Feature Management › Rank #1

Popularity

Determined by the number of sites using each technology.

The VWO web analytics tool is 1.9 times more popular than OptinMonster.
Total websites

Market share

A/B Testing

Popularity by country

Determined by the number of sites detected from each country.

VWO is more popular in the United States, the United Kingdom, and the Netherlands, while OptinMonster is more popular in Romania, Bulgaria, and Croatia.
United States
United Kingdom
Netherlands
Australia
Germany
Canada
France
Spain
Brazil
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

VWO is more popular among sites focused on business, online shopping, and marketing and merchandising, while OptinMonster is more commonly used on blogs and wiki, sports, and recreation and hobbies sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Software/Hardware
Blogs/Wiki
Health
Travel
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
dlsite.com
#409
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.