🆚 PubMatic vs. Underdog Media
- 📈 PubMatic is much more popular than Underdog Media.
- 🌎 PubMatic is more popular in the United States, Turkey, and the United Kingdom.
- 🌍 Underdog Media is more popular in Iran and Slovenia.
Statistics based on 3.8M+ analyzed websites. About this data
PubMaticType
Advertising technology
Advertising technology
About
PubMatic is a supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.
It provides header bidding, private marketplaces, guaranteed deals, supply path optimization, curated inventory packages, identity solutions, and infrastructure operated on its own global cloud platform.
Underdog Media is a digital advertising platform serving 100% viewable ad units.
Headquarters
Redwood City, California, United States
Santa Barbara, California, United States
Categories
Advertising › Rank #27
Advertising › Rank #133
Popularity
Determined by the number of sites using each technology.
PubMatic advertising technology is 17 times more popular than Underdog Media.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
PubMatic is more popular in the United States, Turkey, and the United Kingdom, while Underdog Media is more popular in Iran and Slovenia.
United States
Turkey
United Kingdom
Germany
Italy
Spain
France
India
Poland
Australia
Awards
- 🔥 13rd most popular in Turkey in the Advertising category.
- 🔥 15th most popular in India in the Advertising category.
- ⬆️ 22nd most popular in the United States in the Advertising category.
- ⬆️ 23rd most popular in Brazil in the Advertising category.
- ⬆️ 24th most popular in the Netherlands in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
PubMatic is more popular than Underdog Media in all market segments.
General News
Online Shopping
Blogs/Wiki
Marketing/Merchandising
Business
Entertainment
Fashion/Beauty
Sports
Finance/Banking
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.