🆚 The Trade Desk vs. Underdog Media
- 📈 The Trade Desk is much more popular than Underdog Media.
- 🌎 The Trade Desk is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Underdog Media is more popular in Slovenia.
Statistics based on 3.3M+ analyzed websites. About this data
The Trade DeskType
Advertising technology
Advertising technology
About
The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.
It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.
Underdog Media is a digital advertising platform serving 100% viewable ad units.
Headquarters
Ventura, California, United States
Santa Barbara, California, United States
Categories
Advertising › Rank #16
Advertising › Rank #135
Popularity
Determined by the number of sites using each technology.
The Trade Desk advertising technology is 33 times more popular than Underdog Media.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
The Trade Desk is more popular in the United States, Germany, and the United Kingdom, while Underdog Media is more popular in Slovenia.
United States
Germany
United Kingdom
Australia
Canada
France
Spain
Japan
Indonesia
Switzerland
Awards
- ⭐ 9th most popular in the United States in the Advertising category.
- ⭐ 9th most popular in New Zealand in the Advertising category.
- ⭐ 10th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in Malaysia in the Advertising category.
- 🔥 11st most popular in Canada in the Advertising category.
- ⬆️ 105th most popular in the United States in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
The Trade Desk is more popular than Underdog Media in all market segments.
Business
Marketing/Merchandising
Online Shopping
Health
Finance/Banking
Education/Reference
Travel
Entertainment
General News
Fashion/Beauty
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
AdRoll
Nexxen
MediaMath
Microsoft Invest
Magnite🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.