🆚 Site Kit vs. WPML

Compare technologies based on real-world usage data *

📈 Site Kit is three times more popular than WPML.
🌎 Site Kit is more popular in the United States, Spain, and the United Kingdom.
🌍 WPML is more popular in Italy, Germany, and Switzerland.

Site Kit

WPML

Type

WordPress plugin

Translation software solution

About

Site Kit is the official WordPress plugin from Google for integrating and managing multiple Google services like Tag Manager, Search Console, Analytics, AdSense, PageSpeed Insights directly from the WordPress dashboard.

WPML is a multilingual WordPress plugin that helps users translate websites and WooCommerce stores into multiple languages from a single dashboard.

It supports over 65 languages, offers manual, professional, and automatic translation options, provides language-specific URLs, manages translated strings and media, and includes SEO features such as hreflang tags and translated metadata.

Headquarters

Mountain View, California, United States

Hong Kong

Website

sitekit.withgoogle.com

wpml.org #105,435

Pricing

Free ✔️Open source

Free version ❌

Multilingual Blog
(1 site, no AI translation)€39/year

Multilingual CMS
(3 sites, 90K AI credits)€99/year

Multilingual Agency
(unlimited sites, 180K AI credits)€199/year

Popularity

Determined by the number of sites using each technology.

The Site Kit WordPress plugin is 2.9 times more popular than WPML.

Total websites

Market share

WordPress Plugins

Popularity by country

Determined by the number of sites detected from each country.

Site Kit is more popular in the United States, Spain, and the United Kingdom, while WPML is more popular in Italy, Germany, and Switzerland.

United States

Spain

Italy

United Kingdom

Germany

France

Japan

Netherlands

Canada

Brazil

Awards

🥉 Third most popular in Indonesia in the WordPress Plugins category.
🥉 Third most popular in Guatemala in the WordPress Plugins category.
🥉 Third most popular in Ghana in the WordPress Plugins category.
🥉 Third most popular in Ethiopia in the WordPress Plugins category.
🥉 Third most popular in Congo in the WordPress Plugins category.

🥇 Most popular in Canada in the Translation category.
🥇 Most popular in Switzerland in the Translation category.
🥇 Most popular in Finland in the Translation category.
🥇 Most popular in the Czech Republic in the Translation category.
🥇 Most popular in Israel in the Translation category.

Popularity by domain category

Determined by the number of sites in each category.

Site Kit is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while WPML is more commonly used on online shopping and real estate sites.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Travel

Internet Services

Entertainment

General News

Non-Profit/Advocacy/NGO

Health