🆚 Snap Pixel vs. X Pixel

Compare technologies based on real-world usage data *

Type

Ad tracking tool
Ad tracking tool

About

The Snap Pixel helps advertisers measure the cross-device impact of campaigns on Snapchat.

X Pixel enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with X Ads.

Headquarters

Santa Monica, California, United States
Bastrop, Texas, United States

Website

Categories

Ad Tracking › Rank #9
Ad Tracking › Rank #7

Popularity

Determined by the number of sites using each technology.

The X Pixel ad tracking tool is 2.5 times more popular than Snap Pixel.
Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

X Pixel is more popular in the United States, the United Kingdom, and Japan, while Snap Pixel is more popular in Saudi Arabia, the United Arab Emirates, and Norway.
United States
United Kingdom
Japan
France
Germany
Canada
Saudi Arabia
Spain
India
Turkey

Awards

Popularity by domain category

Determined by the number of sites in each category.

X Pixel is more popular among sites focused on business, online shopping, and marketing and merchandising, while Snap Pixel is more commonly used on fashion and beauty, and recreation and hobbies sites.
Business
Online Shopping
Marketing/Merchandising
Education/Reference
Finance/Banking
Internet Services
Fashion/Beauty
Health
Software/Hardware
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#12
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.