🆚 Snap Pixel vs. X Pixel

📈 X Pixel is twice as popular as Snap Pixel.
🌎 X Pixel is more popular in the United States, the United Kingdom, and Japan.
🌍 Snap Pixel is more popular in Saudi Arabia, the United Arab Emirates, and Norway.

Statistics based on 3.4M+ analyzed websites. About this data

Snap Pixel

X Pixel

Type

Ad tracking tool

About

The Snap Pixel helps advertisers measure the cross-device impact of campaigns on Snapchat.

X Pixel is a website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.

It tracks conversions such as page visits, sign-ups, and purchases, supports predefined and custom events with parameters like order value and product ID, uses identifiers such as cookies and Click ID for attribution, and enables audience building and campaign optimization.

Headquarters

Santa Monica, California, United States

Bastrop, Texas, United States

Website

businesshelp.snapchat.com

business.x.com

Popularity

Determined by the number of sites using each technology.

The X Pixel ad tracking tool is 2.5 times more popular than Snap Pixel.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

X Pixel is more popular in the United States, the United Kingdom, and Japan, while Snap Pixel is more popular in Saudi Arabia, the United Arab Emirates, and Norway.

United States

United Kingdom

Japan

France

Germany

Canada

Saudi Arabia

Spain

India

Australia

Awards

🥉 Third most popular in Saudi Arabia in the Ad Tracking category.
🥉 Third most popular in Kuwait in the Ad Tracking category.
⭐ 4th most popular in Qatar in the Ad Tracking category.
⭐ 5th most popular in Pakistan in the Ad Tracking category.
⭐ 6th most popular in Norway in the Ad Tracking category.

⭐ 5th most popular in Japan in the Ad Tracking category.
⭐ 5th most popular in Turkey in the Ad Tracking category.
⭐ 5th most popular in Saudi Arabia in the Ad Tracking category.
⭐ 5th most popular in Nigeria in the Ad Tracking category.
⭐ 6th most popular in India in the Ad Tracking category.

Popularity by domain category

Determined by the number of sites in each category.

X Pixel is more popular among sites focused on business, online shopping, and marketing and merchandising, while Snap Pixel is more commonly used on fashion and beauty, restaurants, and recreation and hobbies sites.

Business

Online Shopping

Marketing/Merchandising

Education/Reference

Finance/Banking

Internet Services

Fashion/Beauty

Health

Entertainment

Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#117

#224

#543

#991

Name

Rank

#12

#117

#130

#163

#165