🆚 Tiktok Pixel vs. X Pixel

Compare technologies based on real-world usage data *

Type

Ad tracking tool
Ad tracking tool

About

The TikTok Pixel allows you to share website visitor events with TikTok via a browser.

X Pixel enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with X Ads.

Headquarters

Haidian, Beijing, China
Bastrop, Texas, United States

Website

Categories

Ad Tracking › Rank #6
Ad Tracking › Rank #7

Popularity

Determined by the number of sites using each technology.

The Tiktok Pixel ad tracking tool is 1.7 times more popular than X Pixel.
Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Tiktok Pixel is more popular in the United States, the United Kingdom, and Brazil, while X Pixel is more popular in Japan, India, and Nigeria.
United States
United Kingdom
Japan
Brazil
Germany
Spain
France
Korea
Australia
Turkey

Awards

Popularity by domain category

Determined by the number of sites in each category.

Tiktok Pixel is more popular among sites focused on online shopping, marketing and merchandising, and fashion and beauty, while X Pixel is more commonly used on business, finance and banking, and Internet services sites.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Education/Reference
Finance/Banking
Internet Services
Entertainment
Travel
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#39
View more ➝
Name
Rank
#12
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.