⚡ Digital Adoption in Australia

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Australia is an Oceanian country with a population of over 27 million people.

According to our data, digital adoption platforms are used on 0.4% of websites from Australia.

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Australia in 2026, based on market share.

The most popular is Intercom, which dominates the market with an overwhelming 64.1% share.
It is followed by Elevio with 16.9% and Gainsight with 15%.

Intercom 64.1%
Elevio 16.9%
Gainsight 15%
Appcues 4.6%
Shepherd 3.7%
Pendo 3.1%
WalkMe 2.8%
Intro.js 1.2%
UserGuiding 1.2%
Userpilot 0.9%
Usetiful 0.6%
Userflow 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Elevio ^(-2)
4. Appcues ^(-1)
5. Shepherd ^(-1)
9. UserGuiding ^(-2)
11. Usetiful ^(-3)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 12 digital adoption platforms used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	64.1%
2	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that empowers teams by delivering contextual knowledge to customers, support agents, and internal teams. $125+/month	16.9%
3	Gainsight San Francisco, California, United States A customer success platform that analyzes churn, improves retention, and measures the value of customer success initiatives. $10,000+/year	15%
4	Appcues Boston, Massachusetts, United States A no-code product adoption platform that can help you create the best possible onboarding process for your new users. $250+/month	4.6%
5	Shepherd Middleburg, Virginia, United States An open-source, fully featured, digital adoption platform and user on-boarding service. FreeOpen source$50+	3.7%
6	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that collects data, analyzes user behavior, delivers in-app guidance, and gathers feedback. Free$8,000+/year	3.1%
7	WalkMe Walldorf, Baden-Württemberg, Germany A cloud-based digital adoption platform that overlays any application, identifies where workflows break and provides personalized guidance and automation to help users get the job done. $10,000+/year	2.8%
8	Intro.js Dublin, Ireland A lightweight JavaScript library for creating step-by-step and powerful customer onboarding tours. FreeOpen source$9.99+	1.2%
9	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	1.2%
10	Userpilot Austin, Texas, United States A product growth platform that drives user activation, feature adoption, and expansion revenue. $249+/month	0.9%
11	Usetiful Tallinn, Estonia A digital adoption solution that helps companies onboard new users and employees through product features with interactive walkthroughs, tooltips, and checklists. Free€39+/month	0.6%
12	Userflow San Francisco, California, United States A nocode user onboarding platform that enables rapid deployment of onboarding flows and in-app guides without the need for developers. $300+/month	0.6%

👉 See Also

🌎 Digital Adoption in other countries

Data is based on the analysis of 73,682 websites from Australia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.