⚡ Digital Adoption in Australia

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Australia is an Oceanian country with a population of over 27 million people.

According to our data, digital adoption platforms are used on 0.5% of websites from Australia.

Statistics based on 81K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Australia in 2026, based on market share.

The most popular is Intercom, which dominates the market with an overwhelming 59% share.
It is followed by Elevio with 17.3% and Gainsight with 14.8%.

Intercom 59%
Elevio 17.3%
Gainsight 14.8%
Appcues 4.5%
Shepherd 4%
Pendo 3.8%
WalkMe 3.8%
Intro.js 3.3%
Userpilot 2.5%
Userflow 1%
UserGuiding 0.8%
Usetiful 0.5%
Whatfix 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Elevio ^(-2)
4. Appcues ^(-2)
5. Shepherd ^(-2)
7. WalkMe ^(-2)
10. Userflow ^(-3)
12. Usetiful ^(-2)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 13 digital adoption platforms used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	59%
2	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that enables teams to create and deliver contextual product knowledge to customers, support agents, and internal teams. $125+/month	17.3%
3	Gainsight San Francisco, California, United States A customer success platform that helps businesses analyze churn risk, improve customer retention, manage renewals, and measure customer lifecycle performance. $10,000+/year	14.8%
4	Appcues Boston, Massachusetts, United States A no-code product adoption platform that enables non-technical teams to build and manage in-app onboarding tours, announcements, and surveys without engineering support. $3,600+/year	4.5%
5	Shepherd Middleburg, Virginia, United States An open-source digital adoption platform that lets developers build custom onboarding tours, trainings, and announcements inside web applications. FreeOpen source$50+	4%
6	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that helps companies analyze user behavior, deliver in-app guidance, collect feedback, and improve software adoption across web and mobile applications. Free$8,000+/year	3.8%
7	WalkMe Walldorf, Baden-Württemberg, Germany A cloud-based digital adoption platform that overlays web, desktop, and mobile applications with guidance, identifies where users struggle in workflows, and provides assistance and automation. $10,000+/year	3.8%
8	Intro.js Dublin, Ireland A lightweight JavaScript library for creating step-by-step and powerful customer onboarding tours. FreeOpen source$9.99+	3.3%
9	Userpilot Austin, Texas, United States A product growth platform that drives user activation, feature adoption, and expansion revenue. $249+/month	2.5%
10	Userflow San Francisco, California, United States A nocode user onboarding platform that enables rapid deployment of onboarding flows and in-app guides without the need for developers. $300+/month	1%
11	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	0.8%
12	Usetiful Tallinn, Estonia A digital adoption solution that helps companies onboard new users and employees through product features with interactive walkthroughs, tooltips, and checklists. Free€39+/month	0.5%
13	Whatfix San Jose, California, United States A digital adoption platform that helps enterprises onboard, train, and support their application users. $$$	0.3%

👉 See Also

🌎 Digital Adoption in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 81,896 websites from Australia.
We currently track the presence of 17 digital adoption platforms across the web.
Of these, 13 were detected on websites from Australia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.