⚡ Digital Adoption in the United Kingdom

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our data, digital adoption platforms are used on 0.4% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in the United Kingdom in 2026, based on market share.

The most popular is Intercom, which dominates the market with an overwhelming 67.6% share.
It is followed by Pendo with 7.7% and Gainsight with 6.6%.

Intercom 67.6%
Pendo 7.7%
Gainsight 6.6%
Appcues 5.9%
Shepherd 5.6%
Elevio 4.2%
WalkMe 2.6%
UserGuiding 1.1%
Intro.js 0.9%
Userpilot 0.5%
Userflow 0.3%
Whatfix 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Pendo ^(-1)
4. Appcues ^(-1)
5. Shepherd ^(-1)
8. UserGuiding ^(-3)
11. Userflow ^(-1)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 12 digital adoption platforms used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	67.6%
2	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that collects data, analyzes user behavior, delivers in-app guidance, and gathers feedback. Free$8,000+/year	7.7%
3	Gainsight San Francisco, California, United States A customer success platform that analyzes churn, improves retention, and measures the value of customer success initiatives. $10,000+/year	6.6%
4	Appcues Boston, Massachusetts, United States A no-code product adoption platform that can help you create the best possible onboarding process for your new users. $250+/month	5.9%
5	Shepherd Middleburg, Virginia, United States An open-source, fully featured, digital adoption platform and user on-boarding service. FreeOpen source$50+	5.6%
6	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that empowers teams by delivering contextual knowledge to customers, support agents, and internal teams. $125+/month	4.2%
7	WalkMe Walldorf, Baden-Württemberg, Germany A cloud-based digital adoption platform that overlays any application, identifies where workflows break and provides personalized guidance and automation to help users get the job done. $10,000+/year	2.6%
8	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	1.1%
9	Intro.js Dublin, Ireland A lightweight JavaScript library for creating step-by-step and powerful customer onboarding tours. FreeOpen source$9.99+	0.9%
10	Userpilot Austin, Texas, United States A product growth platform that drives user activation, feature adoption, and expansion revenue. $249+/month	0.5%
11	Userflow San Francisco, California, United States A nocode user onboarding platform that enables rapid deployment of onboarding flows and in-app guides without the need for developers. $300+/month	0.3%
12	Whatfix San Jose, California, United States A digital adoption platform that helps enterprises onboard, train, and support their application users. $$$	0.3%

👉 See Also

🌎 Digital Adoption in other countries

Data is based on the analysis of 157,370 websites from the United Kingdom.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.