⚡ Digital Adoption in Italy

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Italy is a Southern European country with a population of around 59 million people.

According to our data, digital adoption platforms are used on 0.1% of websites from Italy.

Statistics based on 102K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Italy in 2026, based on market share.

The most popular is Intercom with an impressive share of 49.1%, followed by Elevio with 16.1% and Intro.js with 11.6%.

Intercom 49.1%
Elevio 16.1%
Intro.js 11.6%
Pendo 8%
Gainsight 6.3%
Shepherd 5.4%
WalkMe 5.4%
UserGuiding 3.6%
Appcues 2.7%
Driver.js 1.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Elevio ^(-2)
3. Intro.js ^(-2)
6. Shepherd ^(-1)
7. WalkMe ^(-2)
8. UserGuiding ^(-2)
10. Driver.js ^(-1)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 10 digital adoption platforms used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	49.1%
2	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that enables teams to create and deliver contextual product knowledge to customers, support agents, and internal teams. $125+/month	16.1%
3	Intro.js Dublin, Ireland A lightweight JavaScript library for creating step-by-step and powerful customer onboarding tours. FreeOpen source$9.99+	11.6%
4	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that helps companies analyze user behavior, deliver in-app guidance, collect feedback, and improve software adoption across web and mobile applications. Free$8,000+/year	8%
5	Gainsight San Francisco, California, United States A customer success platform that helps businesses analyze churn risk, improve customer retention, manage renewals, and measure customer lifecycle performance. $10,000+/year	6.3%
6	Shepherd Middleburg, Virginia, United States An open-source digital adoption platform that lets developers build custom onboarding tours, trainings, and announcements inside web applications. FreeOpen source$50+	5.4%
7	WalkMe Walldorf, Baden-Württemberg, Germany A cloud-based digital adoption platform that overlays web, desktop, and mobile applications with guidance, identifies where users struggle in workflows, and provides assistance and automation. $10,000+/year	5.4%
8	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	3.6%
9	Appcues Boston, Massachusetts, United States A no-code product adoption platform that enables non-technical teams to build and manage in-app onboarding tours, announcements, and surveys without engineering support. $3,600+/year	2.7%
10	Driver.js London, United Kingdom A lightweight JavaScript library for creating product tours, element highlights, and contextual help. FreeOpen source	1.8%

👉 See Also

🌎 Digital Adoption in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 102,770 websites from Italy.
We currently track the presence of 17 digital adoption platforms across the web.
Of these, 10 were detected on websites from Italy.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.