⚡ Digital Adoption in Italy

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Italy is a Southern European country with a population of around 59 million people.

According to our data, digital adoption platforms are used on 0.09% of websites from Italy.

Statistics based on 89K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Italy in 2026, based on market share.

The most popular is Intercom with an impressive share of 47.6%, followed by Elevio with 20.2% and Shepherd with 8.3%.

Intercom 47.6%
Elevio 20.2%
Shepherd 8.3%
Gainsight 8.3%
WalkMe 7.1%
Pendo 6%
Appcues 3.6%
Intro.js 3.6%
UserGuiding 3.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Elevio ^(-2)
3. Shepherd ^(-3)
5. WalkMe ^(-2)
9. UserGuiding ^(-2)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 9 digital adoption platforms used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	47.6%
2	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that empowers teams by delivering contextual knowledge to customers, support agents, and internal teams. $125+/month	20.2%
3	Shepherd Middleburg, Virginia, United States An open-source, fully featured, digital adoption platform and user on-boarding service. FreeOpen source$50+	8.3%
4	Gainsight San Francisco, California, United States A customer success platform that analyzes churn, improves retention, and measures the value of customer success initiatives. $10,000+/year	8.3%
5	WalkMe Walldorf, Baden-Württemberg, Germany A cloud-based digital adoption platform that overlays any application, identifies where workflows break and provides personalized guidance and automation to help users get the job done. $10,000+/year	7.1%
6	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that collects data, analyzes user behavior, delivers in-app guidance, and gathers feedback. Free$8,000+/year	6%
7	Appcues Boston, Massachusetts, United States A no-code product adoption platform that can help you create the best possible onboarding process for your new users. $250+/month	3.6%
8	Intro.js Dublin, Ireland A lightweight JavaScript library for creating step-by-step and powerful customer onboarding tours. FreeOpen source$9.99+	3.6%
9	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	3.6%

👉 See Also

🌎 Digital Adoption in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 89,147 websites from Italy.
We currently track the presence of 16 digital adoption platforms across the web.
Of these, 9 were detected on websites from Italy.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.