⚡ Digital Adoption in the Netherlands

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our data, digital adoption platforms are used on 0.2% of websites from the Netherlands.

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in the Netherlands in 2026, based on market share.

The most popular is Intercom, which dominates the market with an overwhelming 68.1% share.
It is followed by Userflow with 8.8% and Appcues with 6.5%.

Intercom 68.1%
Userflow 8.8%
Appcues 6.5%
Gainsight 5.1%
Pendo 4.2%
Shepherd 3.2%
Userlane 2.8%
Elevio 1.9%
WalkMe 0.5%
UserGuiding 0.5%
Userpilot 0.5%
Whatfix 0.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Userflow ^(-10)
3. Appcues ^(-2)
7. Userlane ^(-8)
10. UserGuiding ^(-1)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 12 digital adoption platforms used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	68.1%
2	Userflow San Francisco, California, United States A nocode user onboarding platform that enables rapid deployment of onboarding flows and in-app guides without the need for developers. $300+/month	8.8%
3	Appcues Boston, Massachusetts, United States A no-code product adoption platform that can help you create the best possible onboarding process for your new users. $250+/month	6.5%
4	Gainsight San Francisco, California, United States A customer success platform that analyzes churn, improves retention, and measures the value of customer success initiatives. $10,000+/year	5.1%
5	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that collects data, analyzes user behavior, delivers in-app guidance, and gathers feedback. Free$8,000+/year	4.2%
6	Shepherd Middleburg, Virginia, United States An open-source, fully featured, digital adoption platform and user on-boarding service. FreeOpen source$50+	3.2%
7	Userlane Munich, Germany A no-code digital adoption platform that measures how employees use applications, identifies areas for improvement, and provides real-time guidance directly within any application. $$$	2.8%
8	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that empowers teams by delivering contextual knowledge to customers, support agents, and internal teams. $125+/month	1.9%
9	WalkMe Walldorf, Baden-Württemberg, Germany A cloud-based digital adoption platform that overlays any application, identifies where workflows break and provides personalized guidance and automation to help users get the job done. $10,000+/year	0.5%
10	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	0.5%
11	Userpilot Austin, Texas, United States A product growth platform that drives user activation, feature adoption, and expansion revenue. $249+/month	0.5%
12	Whatfix San Jose, California, United States A digital adoption platform that helps enterprises onboard, train, and support their application users. $$$	0.5%

👉 See Also

🌎 Digital Adoption in other countries

Data is based on the analysis of 95,839 websites from the Netherlands.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.