⚡ Digital Adoption in the Netherlands

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our data, digital adoption platforms are used on 0.3% of websites from the Netherlands.

Statistics based on 105K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in the Netherlands in 2026, based on market share.

The most popular is Intercom, which dominates the market with an overwhelming 66% share.
It is followed by Userflow with 7.2% and Gainsight with 6.5%.

Intercom 66%
Userflow 7.2%
Gainsight 6.5%
Intro.js 4.4%
Appcues 4%
Elevio 3.4%
Pendo 3.1%
Shepherd 2.5%
Driver.js 1.6%
Userlane 1.6%
Userpilot 1.2%
UserGuiding 0.9%
WalkMe 0.9%
ChurnZero 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Userflow ^(-11)
4. Intro.js ^(-1)
5. Appcues ^(-1)
9. Driver.js ^(-2)
10. Userlane ^(-6)
14. ChurnZero ^(-1)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 15 digital adoption platforms used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	66%
2	Userflow San Francisco, California, United States A nocode user onboarding platform that enables rapid deployment of onboarding flows and in-app guides without the need for developers. $300+/month	7.2%
3	Gainsight San Francisco, California, United States A customer success platform that helps businesses analyze churn risk, improve customer retention, manage renewals, and measure customer lifecycle performance. $10,000+/year	6.5%
4	Intro.js Dublin, Ireland A lightweight open-source JavaScript library for creating step-by-step onboarding tours in web applications. FreeOpen source$9.99+	4.4%
5	Appcues Boston, Massachusetts, United States A no-code product adoption platform that enables non-technical teams to build and manage in-app onboarding tours, announcements, and surveys without engineering support. $3,600+/year	4%
6	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that enables teams to create and deliver contextual product knowledge to customers, support agents, and internal teams. $125+/month	3.4%
7	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that helps companies analyze user behavior, deliver in-app guidance, collect feedback, and improve software adoption across web and mobile applications. Free$8,000+/year	3.1%
8	Shepherd Middleburg, Virginia, United States An open-source digital adoption platform that lets developers build custom onboarding tours, trainings, and announcements inside web applications. FreeOpen source$50+	2.5%
9	Driver.js London, United Kingdom A lightweight JavaScript library for creating product tours, element highlights, and contextual help. FreeOpen source	1.6%
10	Userlane Munich, Germany A no-code digital adoption platform that measures how employees use applications, identifies areas for improvement, and provides real-time guidance directly within any application. $$$	1.6%
11	Userpilot Austin, Texas, United States A no-code product growth and analytics platform that enables teams to build in-app onboarding, improve feature adoption, and collect user feedback. $299+/month	1.2%
12	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	0.9%
13	WalkMe Walldorf, Baden-Württemberg, Germany A cloud-based digital adoption platform that overlays web, desktop, and mobile applications with guidance, identifies where users struggle in workflows, and provides assistance and automation. $10,000+/year	0.9%
14	ChurnZero Washington, DC, United States A real-time customer success software platform that helps subscription business fight customer churn, grow retention, increase product software adoption, and optimize the customer experience. $12,000+/year	0.3%
15	Whatfix San Jose, California, United States A digital adoption platform that helps enterprises onboard, train, and support their application users. $$$	0.3%

👉 See Also

🌎 Digital Adoption in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 105,507 websites from the Netherlands.
We currently track the presence of 17 digital adoption platforms across the web.
Of these, 15 were detected on websites from the Netherlands.
Statistics were last calculated on October 18, 2026.
For more details, see our methodology and disclaimer.