⚡ Digital Adoption in the United States

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our data, digital adoption platforms are used on 0.5% of websites from the United States.

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in the United States in 2026, based on market share.

The most popular is Intercom, which dominates the market with an overwhelming 59.8% share.
It is followed by Pendo with 16.6% and Gainsight with 8.5%.

Intercom 59.8%
Pendo 16.6%
Gainsight 8.5%
Shepherd 5.6%
Elevio 4.8%
Appcues 4.6%
WalkMe 3.5%
Userpilot 1.6%
Intro.js 0.9%
ChurnZero 0.7%
Whatfix 0.6%
Userflow 0.5%
UserGuiding 0.3%
Usetiful 0.2%
Totango 0.1%

🚀 Highlights

Here is a list of the top platforms that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Pendo ^(-1)
4. Shepherd ^(-2)
8. Userpilot ^(-2)
10. ChurnZero ^(-3)
15. Totango ^(-1)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 16 digital adoption platforms used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	59.8%
2	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that collects data, analyzes user behavior, delivers in-app guidance, and gathers feedback. Free$8,000+/year	16.6%
3	Gainsight San Francisco, California, United States A customer success platform that analyzes churn, improves retention, and measures the value of customer success initiatives. $10,000+/year	8.5%
4	Shepherd Middleburg, Virginia, United States An open-source, fully featured, digital adoption platform and user on-boarding service. FreeOpen source$50+	5.6%
5	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that empowers teams by delivering contextual knowledge to customers, support agents, and internal teams. $125+/month	4.8%
6	Appcues Boston, Massachusetts, United States A no-code product adoption platform that can help you create the best possible onboarding process for your new users. $250+/month	4.6%
7	WalkMe Walldorf, Baden-Württemberg, Germany A cloud-based digital adoption platform that overlays any application, identifies where workflows break and provides personalized guidance and automation to help users get the job done. $10,000+/year	3.5%
8	Userpilot Austin, Texas, United States A product growth platform that drives user activation, feature adoption, and expansion revenue. $249+/month	1.6%
9	Intro.js Dublin, Ireland A lightweight JavaScript library for creating step-by-step and powerful customer onboarding tours. FreeOpen source$9.99+	0.9%
10	ChurnZero Washington, DC, United States A real-time customer success software platform that helps subscription business fight customer churn, grow retention, increase product software adoption, and optimize the customer experience. $12,000+/year	0.7%
11	Whatfix San Jose, California, United States A digital adoption platform that helps enterprises onboard, train, and support their application users. $$$	0.6%
12	Userflow San Francisco, California, United States A nocode user onboarding platform that enables rapid deployment of onboarding flows and in-app guides without the need for developers. $300+/month	0.5%
13	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	0.3%
14	Usetiful Tallinn, Estonia A digital adoption solution that helps companies onboard new users and employees through product features with interactive walkthroughs, tooltips, and checklists. Free€39+/month	0.2%
15	Totango Redwood City, California, United States A composable customer success platform that helps you manage every customer journey and empowers your teams to create customer experiences. $$$	0.1%
16	Userlane Munich, Germany A no-code digital adoption platform that measures how employees use applications, identifies areas for improvement, and provides real-time guidance directly within any application. $$$	0.04%

👉 See Also

🌎 Digital Adoption in other countries

Data is based on the analysis of 545,779 websites from the United States.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.