⚡ Digital Adoption in the United States

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Software designed for digital adoption often includes step-by-step tutorials, tooltips, onboarding flows, usage tracking, in-app messages, and help widgets to guide users and improve their experience.

According to our data, digital adoption platforms are used on 0.5% of websites from the United States.

⭐ Most Popular in 2025

The following chart shows the top digital adoption platforms in the United States in 2025, based on market share.

The most popular is Intercom, which dominates the market with an overwhelming 59.8% share.
It is followed by Pendo with 17.4% and Shepherd with 7.2%.

🚀 Highlights

Here is a list of the top platforms that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Digital Adoption Platforms

Below is a more detailed list of all digital adoption platforms used on sites from the United States, ranked by their market share.

RankNameMarket share
1 IntercomSan Francisco, California, United States

A comprehensive AI-powered customer service solution that offers AI chatbot, help desk, and proactive support solutions all in one system.
2 PendoRaleigh, North Carolina, United States

A product experience and digital adoption platform that collects data, analyzes user behavior, delivers in-app guidance, and gathers feedback.
3 ShepherdMiddleburg, Virginia, United States

An open source, fully featured, digital adoption platform and user on-boarding service.
4 AppcuesBoston, Massachusetts, United States

A no-code product adoption platform that can help you create the best possible onboarding process for your new users.
5 GainsightSan Francisco, California, United States

A customer success platform that analyzes churn, improves retention, and measures the value of customer success initiatives.
6 WalkMeWalldorf, Baden-Württemberg, Germany

A cloud-based digital adoption platform that overlays any application, identifies where workflows break and provides personalized guidance and automation to help users get the job done.
7 ElevioMelbourne, Victoria, Australia

A SaaS customer education platform that empowers teams by delivering contextual knowledge to customers, support agents, and internal teams.
8 UserpilotAustin, Texas, United States

A product growth platform that drives user activation, feature adoption, and expansion revenue.
9 ChurnZeroWashington, DC, United States

A real-time customer success software platform that helps subscription business fight customer churn, grow retention, increase product software adoption, and optimize the customer experience.
10 Intro.jsDublin, Ireland

A lightweight JavaScript library for creating step-by-step and powerful customer onboarding tours.
11 WhatfixSan Jose, California, United States

A digital adoption platform that helps enterprises onboard, train, and support their application users.
12 UserflowSan Francisco, California, United States

A nocode user onboarding platform that enables rapid deployment of onboarding flows and in-app guides without the need for developers.
13 UserGuidingIstanbul, Turkey

A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences.
14 TotangoRedwood City, California, United States

A composable customer success platform that helps you manage every customer journey and empowers your teams to create customer experiences.
15 UsetifulTallinn, Estonia

A digital adoption solution that helps companies onboard new users and employees through product features with interactive walkthroughs, tooltips, and checklists.

Data updated

When interpreting and using the results, please read our methodology and disclaimer.