⚡ Data Management Platforms in Colombia

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Colombia is a South American country with a population of over 52 million people.

According to our research, data management platforms are used on 1% of websites from Colombia.

⭐ Most Popular in 2026

The following chart shows the top DMPs in Colombia in 2026, based on market share.

The most popular is Adobe Audience Manager with an impressive share of 42.6%, followed by Permutive with 16.4% and Piano with 14.8%.

🚀 Highlights

Here is a list of the top DMPs that are more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best DMPs

Below is a more detailed list of 10 DMPs used on sites from Colombia, ranked by their market share.

RankNameMarket share
1
Adobe Audience Manager
San Jose, California, United States

A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels.

$150,000+/year
2
Permutive
London, United Kingdom

A real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent.

$$$
3
Piano
Amsterdam, Netherlands

A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics.

$$$
4
Navegg
São Paulo, Brazil

A DMP and website analytics solution developed in Brazil.
5
Lotame
Columbia, Maryland, United States

An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.

$$$
6
Oracle BlueKai
Austin, Texas, United States

A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns.

$$$
7
Intimate Merger
Tokyo, Japan

A Japanese data management platform.
8
Adform
Copenhagen, Denmark

A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools.

$$$
9
Clearbit
Cambridge, Massachusetts, United States

A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems.

$30,000+/year
10
Simpli.fi
Fort Worth, Texas, United States

A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising.

$10,000+/month

👉 See Also

Data is based on the analysis of 6,099 websites from Colombia.
Statistics were last calculated on .
For details, see our methodology and disclaimer.