⚡ Data Management Platforms in Russia

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Russia is a Eurasian country with a population of around 144 million people.

According to our research, data management platforms are used on 0.1% of websites from Russia.

⭐ Most Popular in 2026

The following chart shows the top DMPs in Russia in 2026, based on market share.

The most popular is Adobe Audience Manager with an impressive share of 37%, followed by Nielsen with 29.3% and Adform with 27.2%.

Adobe Audience Manager 37%
Nielsen 29.3%
Adform 27.2%
Lotame 5.4%
Clearbit 4.3%
Nexxen 3.3%
OnAudience 3.3%
Oracle BlueKai 2.2%
Piano 1.1%
Eyeota 1.1%
Navegg 1.1%
Logly Audience Analytics 1.1%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Nielsen ^(-7)
5. Clearbit ^(-3)
7. OnAudience ^(-11)
8. Oracle BlueKai ^(-2)
10. Eyeota ^(-5)
11. Navegg ^(-3)

✨ Best DMPs

Below is a more detailed list of 12 DMPs used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	37%
2	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	29.3%
3	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	27.2%
4	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	5.4%
5	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	4.3%
6	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	3.3%
7	OnAudience London, United Kingdom Empowers AdTech and MarTech ecosystems by providing privacy-safe mobile, desktop, and CTV data based on cookieless solutions. $500+/month	3.3%
8	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	2.2%
9	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	1.1%
10	Eyeota Singapore A global provider of audience data for marketing and advertising.	1.1%
11	Navegg São Paulo, Brazil A DMP and website analytics solution developed in Brazil.	1.1%
12	Logly Audience Analytics Tokyo, Japan A data management platform from Japan. Free$$$	1.1%

👉 See Also

🌎 DMP in other countries

Data is based on the analysis of 90,449 websites from Russia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.