⚡ Data Management Platforms in Thailand

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our research, data management platforms are used on 0.3% of websites from Thailand.

Statistics based on 23K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in Thailand in 2026, based on market share.

The most popular is Sojern with an impressive share of 39.3%, followed by Adobe Audience Manager with 37.7% and Lotame with 8.2%.

Sojern 39.3%
Adobe Audience Manager 37.7%
Lotame 8.2%
Adform 6.6%
Nielsen 4.9%
Piano 3.3%
Permutive 1.6%
Simpli.fi 1.6%
FreakOut 1.6%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Sojern ^(-9)
3. Lotame ^(-1)
5. Nielsen ^(-3)
9. FreakOut ^(-6)

✨ Best DMPs

Below is a more detailed list of 9 DMPs used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	Sojern San Francisco, California, United States A travel marketing platform for hotels and attractions that helps users find, engage, and convert travelers.	39.3%
2	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	37.7%
3	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	8.2%
4	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	6.6%
5	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	4.9%
6	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	3.3%
7	Permutive London, United Kingdom A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance. $$$	1.6%
8	Simpli.fi Fort Worth, Texas, United States A programmatic advertising platform that combines DSP and DMP capabilities for CTV, addressable, geo-fencing, mobile, display, native, audio, social, and video advertising. $10,000+/month	1.6%
9	FreakOut Tokyo, Japan A Japanese demand side and data management platform.	1.6%

👉 See Also

🌎 DMP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 23,490 websites from Thailand.
We currently track the presence of 18 DMPs across the web.
Of these, 9 were detected on websites from Thailand.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.