⚡ Data Management Platforms in Turkey

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Turkey is a Eurasian country with a population of over 86 million people.

According to our research, data management platforms are used on 1% of websites from Turkey.

⭐ Most Popular in 2026

The following chart shows the top DMPs in Turkey in 2026, based on market share.

The most popular is Adform with an impressive share of 88.2%, followed by Nexxen with 70.7% and Lotame with 69%.

Adform 88.2%
Nexxen 70.7%
Lotame 69%
Oracle BlueKai 6.5%
Adobe Audience Manager 5.9%
FreakOut 2.5%
Clearbit 0.8%
Nielsen 0.6%
Simpli.fi 0.6%
Permutive 0.3%
Eyeota 0.3%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Turkey than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Adform ^(-2)
2. Nexxen ^(-4)
3. Lotame ^(-1)
4. Oracle BlueKai ^(-6)
6. FreakOut ^(-10)
7. Clearbit ^(-1)
8. Nielsen ^(-1)
11. Eyeota ^(-4)

✨ Best DMPs

Below is a more detailed list of 11 DMPs used on sites from Turkey, ranked by their market share.

Rank	Name	Market share
1	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	88.2%
2	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	70.7%
3	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	69%
4	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	6.5%
5	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	5.9%
6	FreakOut Tokyo, Japan A Japanese demand side and data management platform.	2.5%
7	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	0.8%
8	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	0.6%
9	Simpli.fi Fort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising. $10,000+/month	0.6%
10	Permutive London, United Kingdom A real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent. $$$	0.3%
11	Eyeota Singapore A global provider of audience data for marketing and advertising.	0.3%

👉 See Also

🌎 DMP in other countries

Data is based on the analysis of 36,419 websites from Turkey.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.