⚡ Data Management Platforms in Ukraine

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Ukraine is an Eastern European country with a population of around 38 million people.

According to our research, data management platforms are used on 0.1% of websites from Ukraine.

⭐ Most Popular in 2026

The following chart shows the top DMPs in Ukraine in 2026, based on market share.

The most popular is Adobe Audience Manager, which dominates the market with an overwhelming 79.1% share.
It is followed by Piano with 9.3% and Adform with 9.3%.

Adobe Audience Manager 79.1%
Piano 9.3%
Adform 9.3%
Lotame 2.3%
Nielsen 2.3%
Eyeota 2.3%
Oracle BlueKai 2.3%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Ukraine than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Piano ^(-3)
5. Nielsen ^(-4)
6. Eyeota ^(-9)
7. Oracle BlueKai ^(-3)

✨ Best DMPs

Below is a more detailed list of 7 DMPs used on sites from Ukraine, ranked by their market share.

Rank	Name	Market share
1	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	79.1%
2	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	9.3%
3	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	9.3%
4	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	2.3%
5	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	2.3%
6	Eyeota Singapore A global provider of audience data for marketing and advertising.	2.3%
7	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	2.3%

👉 See Also

🌎 DMP in other countries

Data is based on the analysis of 33,013 websites from Ukraine.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.