⚡ Email Marketing in Bulgaria

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our research, email marketing platforms are detected on 6.8% of websites from Bulgaria.

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Bulgaria in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with a substantial 52.6% share.
It is followed by OneSignal with 17.6% and Klaviyo with 12.4%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 32 email marketing platforms used on sites from Bulgaria, ranked by their market share.

RankNameMarket share
1
Mailchimp
Atlanta, Georgia, United States

A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

Free$13+/month
2
OneSignal
San Mateo, California, United States

An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile.

Free$19+/month
3
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
4
MailerLite
San Francisco, California, United States

An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns.

Free$10+/month
5
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
6
Icegram Express
Covina, California, United States

A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce.

FreeOpen source$129+/year
7
Yotpo
New York, United States

A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite.

Free$15+/month
8
Mailmunch
San Francisco, California, United States

A suite of email marketing tools designed to capture leads from your website and convert them into customers.

$19.99+/month
9
SendPulse
New York, United States

A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications.

Free$15+/month
10
BDOW!
Chandler, Arizona, United States

A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets.

Free$15+/month
11
Substack
San Francisco, California, United States

A social media platform for writers and journalists that supports subscription newsletters and monetization.

Free$$$
12
Metorik
Melbourne, Victoria, Australia

A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify.

$20+/month
13
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
14
Mailjet
Paris, France

A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns.

Free$17+/month
15
GetResponse
Gdansk, Poland

A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.

$19+/month
16
Kit
Boise, Idaho, United States

An email marketing and creator-focused platform that helps creators build and monetize their audiences.

Free$39+/month
17
Moosend
Waltham, Massachusetts, United States

A cloud-based, AI-powered email marketing solution that lets you target your audience at scale.

$9+/month
18
MailOptin
Sheridan, Wyoming, United States

A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers.

Free$99+/year
19
Drip
Minneapolis, Minnesota, United States

A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach.

$39+/month
20
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
21
Systeme.io
Tyrrelstown, Dublin, Ireland

An all-in-one business building tool for sales funnel creation, email marketing, website building, affiliate management and marketing automation.

Free$27+/month
22
Builderall
Miami, Florida, United States

An all-in-one marketing platform that allows users to build websites, sales funnels, animated videos, send emails and push notifications, and includes an autoresponder and other applications.

$17+/month
23
AWeber
Chalfont, Pennsylvania, United States

An email marketing, automation and landing page software.

Free$15+/month
24
Campaign Monitor
Nashville, Tennessee, United States

An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics.

$12+/month
25
Listrak
Lititz, Pennsylvania, United States

A cross-channel marketing automation platform designed for the retail industry.

$$$

👉 See Also

Data is based on the analysis of 12,911 websites from Bulgaria.
Statistics were last calculated on .
For details, see our methodology and disclaimer.