⚡ Email Marketing in Bulgaria

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our research, email marketing platforms are detected on 6.8% of websites from Bulgaria.

Statistics based on 13K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Bulgaria in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 53% share.
It is followed by OneSignal with 17.5% and Klaviyo with 12.1%.

Mailchimp 53%
OneSignal 17.5%
Klaviyo 12.1%
MailerLite 6.2%
Brevo 3.7%
Yotpo 2.5%
Icegram Express 2.3%
Mailmunch 2.1%
SendPulse 1.9%
BDOW! 1.1%
Substack 1%
Metorik 0.9%
Dotdigital 0.7%
Mailjet 0.6%
GetResponse 0.6%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OneSignal ^(-1)
4. MailerLite ^(-1)
5. Brevo ^(-1)
6. Yotpo ^(-1)
7. Icegram Express ^(-6)
8. Mailmunch ^(-3)
9. SendPulse ^(-21)
10. BDOW! ^(-4)
12. Metorik ^(-13)
13. Dotdigital ^(-4)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 32 email marketing platforms used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	53%
2	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	17.5%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	12.1%
4	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	6.2%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.7%
6	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	2.5%
7	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	2.3%
8	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	2.1%
9	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	1.9%
10	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1.1%
11	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	1%
12	Metorik Melbourne, Victoria, Australia A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify. $20+/month	0.9%
13	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.7%
14	Mailjet Paris, France A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns. Free$17+/month	0.6%
15	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.6%
16	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.4%
17	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.4%
18	MailOptin Sheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers. Free$99+/year	0.3%
19	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.3%
20	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	0.3%
21	Systeme.io Tyrrelstown, Dublin, Ireland An all-in-one business building tool for sales funnel creation, email marketing, website building, affiliate management and marketing automation. Free$27+/month	0.2%
22	Builderall Miami, Florida, United States An all-in-one marketing platform that allows users to build websites, sales funnels, animated videos, send emails and push notifications, and includes an autoresponder and other applications. $17+/month	0.2%
23	AWeber Chalfont, Pennsylvania, United States An email marketing, automation and landing page software. Free$15+/month	0.2%
24	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics. $12+/month	0.2%
25	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.2%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 13,216 websites from Bulgaria.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 32 were detected on websites from Bulgaria.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.