⚡ Email Marketing in Germany

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Germany is a Central European country with a population of around 84 million people.

According to our research, email marketing platforms are detected on 4.2% of websites from Germany.

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Germany in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 33.7%, followed by CleverReach with 14% and Klaviyo with 12.9%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Germany than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 55 email marketing platforms used on sites from Germany, ranked by their market share.

RankNameMarket share
1
Mailchimp
Atlanta, Georgia, United States

A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

Free$13+/month
2
CleverReach
Rastede, Lower Saxony, Germany

An email marketing software that helps users create and send professional, GDPR-compliant newsletters.

Free€15+/month
3
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
4
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
5
Rapidmail
Hem, France

A German email marketing and newsletter platform.

€15+/month
6
OneSignal
San Mateo, California, United States

An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile.

Free$19+/month
7
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
8
MailerLite
San Francisco, California, United States

An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns.

Free$10+/month
9
Icegram Express
Covina, California, United States

A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce.

FreeOpen source$129+/year
10
Mailjet
Paris, France

A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns.

Free$17+/month
11
GetResponse
Gdansk, Poland

A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.

$19+/month
12
Yotpo
New York, United States

A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite.

Free$15+/month
13
Mailmunch
San Francisco, California, United States

A suite of email marketing tools designed to capture leads from your website and convert them into customers.

$19.99+/month
14
Evalanche
Starnberg, Germany

A German cloud-based marketing platform for generating automated campaigns, email marketing, and cross-media communication.

€145+/month
15
LiveIntent
New York, United States

An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers.

$$$
16
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
17
MailOptin
Sheridan, Wyoming, United States

A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers.

Free$99+/year
18
Substack
San Francisco, California, United States

A social media platform for writers and journalists that supports subscription newsletters and monetization.

Free$$$
19
Campaign Monitor
Nashville, Tennessee, United States

An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics.

$12+/month
20
BDOW!
Chandler, Arizona, United States

A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets.

Free$15+/month
21
Kit
Boise, Idaho, United States

An email marketing and creator-focused platform that helps creators build and monetize their audiences.

Free$39+/month
22
Metorik
Melbourne, Victoria, Australia

A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify.

$20+/month
23
Pushwoosh
Kensington, Maryland, United States

An all-in-one messaging platform with push notifications, in-app messages, emails, SMS, geo-targeting, and scheduling.

Free$3+/month
24
Spotler
The Hague, Netherlands

A marketing and customer engagement platform specializing in email marketing and marketing automation.

£300+/month
25
Flodesk
San Francisco, California, United States

An email marketing platform with a design-first approach and powerful automation.

Free$25+/month

👉 See Also

Data is based on the analysis of 210,671 websites from Germany.
Statistics were last calculated on .
For details, see our methodology and disclaimer.