⚡ Email Marketing in Estonia

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our research, email marketing platforms are detected on 6.3% of websites from Estonia.

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Estonia in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 57.2% share.
It is followed by Klaviyo with 14.2% and MailerLite with 10.1%.

Mailchimp 57.2%
Klaviyo 14.2%
MailerLite 10.1%
OneSignal 5.3%
Brevo 2.8%
GetResponse 1.9%
SendPulse 1.6%
Kit 1.6%
Yotpo 1.6%
Mailmunch 1.3%
Pushwoosh 1.3%
ActiveCampaign 0.9%
Icegram Express 0.9%
Dotdigital 0.6%
Beehiiv 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. MailerLite ^(-2)
5. Brevo ^(-2)
6. GetResponse ^(-15)
7. SendPulse ^(-23)
8. Kit ^(-1)
10. Mailmunch ^(-1)
11. Pushwoosh ^(-41)
14. Dotdigital ^(-3)
15. Beehiiv ^(-16)
17. Mindbox ^(-18)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 26 email marketing platforms used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	57.2%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	14.2%
3	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	10.1%
4	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	5.3%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.8%
6	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	1.9%
7	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	1.6%
8	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.6%
9	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	1.6%
10	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	1.3%
11	Pushwoosh Kensington, Maryland, United States An all-in-one messaging platform with push notifications, in-app messages, emails, SMS, geo-targeting, and scheduling. Free$3+/month	1.3%
12	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	0.9%
13	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	0.9%
14	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.6%
15	Beehiiv New York, United States A comprehensive newsletter platform designed to help creators and brands build, grow, and monetize their audiences. Free$49+/month	0.6%
16	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.3%
17	Mindbox Almaty, Kazakhstan A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 180,000 RUB+/month	0.3%
18	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.3%
19	AWeber Chalfont, Pennsylvania, United States An email marketing, automation and landing page software. Free$15+/month	0.3%
20	Metorik Melbourne, Victoria, Australia A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify. $20+/month	0.3%
21	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.3%
22	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.3%
23	MailOptin Sheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers. Free$99+/year	0.3%
24	govDelivery Denver, Colorado, United States A digital communications platform for government that provides email, campaigns, SMS, and social media channels all in one solution. $$$	0.3%
25	Unisender Moscow, Russia A Russian platform that specializes in email and SMS marketing. Free960 RUB+/month	0.3%

👉 See Also

🌎 Email Marketing in other countries

Data is based on the analysis of 5,049 websites from Estonia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.