⚡ Email Marketing in Sweden

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our research, email marketing platforms are detected on 6% of websites from Sweden.

Statistics based on 31K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Sweden in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 57.9% share.
It is followed by Klaviyo with 18% and MailerLite with 5.1%.

Mailchimp 57.9%
Klaviyo 18%
MailerLite 5.1%
Yotpo 3.7%
Brevo 3.5%
OneSignal 2.4%
ActiveCampaign 2.2%
Dotdigital 2.1%
Metorik 1.6%
Mailmunch 1.3%
Icegram Express 1.3%
Substack 1%
Campaign Monitor 0.9%
Mailjet 0.8%
Kit 0.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

3. MailerLite ^(-2)
4. Yotpo ^(-3)
5. Brevo ^(-1)
7. ActiveCampaign ^(-1)
8. Dotdigital ^(-9)
9. Metorik ^(-16)
10. Mailmunch ^(-1)
11. Icegram Express ^(-2)
13. Campaign Monitor ^(-3)
14. Mailjet ^(-5)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 43 email marketing platforms used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	57.9%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	18%
3	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	5.1%
4	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	3.7%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.5%
6	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	2.4%
7	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	2.2%
8	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	2.1%
9	Metorik Melbourne, Victoria, Australia An analytics, customer segmentation, and email automation platform for WooCommerce and Shopify that provides real-time reporting on orders, customers, products, subscriptions, and store performance. $20+/month	1.6%
10	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	1.3%
11	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	1.3%
12	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	1%
13	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that helps businesses create, automate, and optimize email campaigns through a visual campaign builder and customer journey tools. $13+/month	0.9%
14	Mailjet Paris, France A cloud-based email service provider that enables businesses to manage marketing communications and transactional messaging through a unified platform. Free$9+/month	0.8%
15	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.8%
16	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.6%
17	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	0.5%
18	LiveIntent New York, United States An email advertising and monetization platform that helps marketers reach audiences through newsletter inventory and enables publishers to generate revenue from email subscriptions. $$$	0.5%
19	Flodesk San Francisco, California, United States An email marketing platform with a design-first approach and powerful automation. Free$25+/month	0.4%
20	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.4%
21	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.4%
22	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.4%
23	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.3%
24	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.3%
25	Mailmojo Oslo, Norway A Norwegian marketing platform that specializes in newsletters and SMS. Free199 NOK+/month	0.3%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 31,745 websites from Sweden.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 43 were detected on websites from Sweden.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.