⚡ Email Marketing in the United Kingdom

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, email marketing platforms are detected on 12.2% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in the United Kingdom in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with a substantial 54.1% share.
It is followed by Klaviyo with 18.9% and MailerLite with 4.2%.

🚀 Highlights

Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 56 email marketing platforms used on sites from the United Kingdom, ranked by their market share.

RankNameMarket share
1
Mailchimp
Atlanta, Georgia, United States

A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

Free$13+/month
2
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
3
MailerLite
San Francisco, California, United States

An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns.

Free$10+/month
4
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
5
Yotpo
New York, United States

A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite.

Free$15+/month
6
Campaign Monitor
Nashville, Tennessee, United States

An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics.

$12+/month
7
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
8
OneSignal
San Mateo, California, United States

An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile.

Free$19+/month
9
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
10
Substack
San Francisco, California, United States

A social media platform for writers and journalists that supports subscription newsletters and monetization.

Free$$$
11
Mailmunch
San Francisco, California, United States

A suite of email marketing tools designed to capture leads from your website and convert them into customers.

$19.99+/month
12
Kit
Boise, Idaho, United States

An email marketing and creator-focused platform that helps creators build and monetize their audiences.

Free$39+/month
13
Constant Contact
Waltham, Massachusetts, United States

A digital marketing platform that handles email campaigns, SMS, social media, and event marketing.

$12+/month
14
Flodesk
San Francisco, California, United States

An email marketing platform with a design-first approach and powerful automation.

Free$25+/month
15
BDOW!
Chandler, Arizona, United States

A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets.

Free$15+/month
16
Attentive
New York, United States

An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns.

$4,000+/year
17
Icegram Express
Covina, California, United States

A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce.

FreeOpen source$129+/year
18
Spotler
The Hague, Netherlands

A marketing and customer engagement platform specializing in email marketing and marketing automation.

£300+/month
19
Privy
Boston, Massachusetts, United States

An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars.

$30+/month
20
Metorik
Melbourne, Victoria, Australia

A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify.

$20+/month
21
govDelivery
Denver, Colorado, United States

A digital communications platform for government that provides email, campaigns, SMS, and social media channels all in one solution.

$$$
22
LiveIntent
New York, United States

An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers.

$$$
23
Mailjet
Paris, France

A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns.

Free$17+/month
24
AWeber
Chalfont, Pennsylvania, United States

An email marketing, automation and landing page software.

Free$15+/month
25
Ometria
London, United Kingdom

A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages.

$$$

👉 See Also

Data is based on the analysis of 157,370 websites from the United Kingdom.
Statistics were last calculated on .
For details, see our methodology and disclaimer.