⚡ Email Marketing in Korea

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Korea is an East Asian country with a population of around 52 million people.

According to our research, email marketing platforms are detected on 0.5% of websites from Korea.

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Korea in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 45.8%, followed by OneSignal with 18.3% and Klaviyo with 16%.

Mailchimp 45.8%
OneSignal 18.3%
Klaviyo 16%
Yotpo 6.9%
Attentive 4.6%
Ometria 3.1%
GetResponse 3.1%
BDOW! 2.3%
Kit 2.3%
ActiveCampaign 2.3%
Privy 1.5%
Icegram Express 1.5%
Metorik 1.5%
MailerLite 1.5%
Listrak 1.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OneSignal ^(-1)
4. Yotpo ^(-2)
5. Attentive ^(-7)
6. Ometria ^(-40)
7. GetResponse ^(-14)
8. BDOW! ^(-6)
11. Privy ^(-7)
12. Icegram Express ^(-1)
13. Metorik ^(-12)
15. Listrak ^(-21)

✨ Best Email Marketing Platforms

Below is a more detailed list of 21 email marketing platforms used on sites from Korea, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	45.8%
2	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	18.3%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	16%
4	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	6.9%
5	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	4.6%
6	Ometria London, United Kingdom A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages. $$$	3.1%
7	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	3.1%
8	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	2.3%
9	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	2.3%
10	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	2.3%
11	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1.5%
12	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	1.5%
13	Metorik Melbourne, Victoria, Australia A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify. $20+/month	1.5%
14	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	1.5%
15	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	1.5%
16	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	1.5%
17	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	0.8%
18	Acoustic Campaign Conway, Arkansas, United States A cloud-based digital marketing platform that leverages behavioral customer data to deliver personalized email and mobile marketing campaigns. $$$	0.8%
19	Pushwoosh Kensington, Maryland, United States An all-in-one messaging platform with push notifications, in-app messages, emails, SMS, geo-targeting, and scheduling. Free$3+/month	0.8%
20	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.8%
21	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	0.8%

👉 See Also

🌎 Email Marketing in other countries

Data is based on the analysis of 25,802 websites from Korea.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.