⚡ Email Marketing in the United States

Email marketing allows businesses to announce new products, share company updates, and promote special offers.

According to our research, email marketing platforms are detected on 9.5% of websites from the United States.

⭐ Most Popular in 2025

The following chart shows the top email marketing platforms in the United States in 2025, based on market share.

The most popular is Mailchimp with an impressive share of 44.9%, followed by Constant Contact with 12.5% and Klaviyo with 9.3%.

Mailchimp 44.9%
Constant Contact 12.5%
Klaviyo 9.3%
MailerLite 3.8%
ActiveCampaign 3.3%
Kit 3.3%
OneSignal 3.3%
Substack 2.8%
Mailmunch 2.8%
Yotpo 2.6%
BDOW! 2.5%
Flodesk 2.3%
AWeber 2.3%
Icegram Express 1.9%
Other 2.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Constant Contact ^(-2)
4. MailerLite ^(-1)
5. ActiveCampaign ^(-1)
6. Kit ^(-5)
8. Substack ^(-2)
11. BDOW! ^(-2)
12. Flodesk ^(-3)
13. AWeber ^(-4)
17. MailOptin ^(-5)
19. LiveIntent ^(-4)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 55 email marketing platforms used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	44.9%
2	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	12.5%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	9.3%
4	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	3.8%
5	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	3.3%
6	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	3.3%
7	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	3.3%
8	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	2.8%
9	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	2.8%
10	Yotpo New York, United States A content marketing platform for e-commerce businesses that handles SMS & email marketing, customer reviews, loyalty and subscriptions. Free$15+/month	2.6%
11	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	2.5%
12	Flodesk San Francisco, California, United States An email marketing platform with a design-first approach and powerful automation. Free$25+/month	2.3%
13	AWeber Chalfont, Pennsylvania, United States An email marketing, automation and landing page software. Free$15+/month	2.3%
14	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	1.9%
15	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	1.7%
16	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	1.1%
17	MailOptin Sheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers. Free$99+/year	1%
18	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics. $12+/month	0.9%
19	LiveIntent New York, United States An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers. $$$	0.8%
20	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.7%
21	govDelivery Denver, Colorado, United States A digital communications platform for government that provides email, campaigns, SMS, and social media channels all in one solution. $$$	0.7%
22	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.6%
23	Metorik Melbourne, Victoria, Australia A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify. $20+/month	0.5%
24	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.5%
25	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.5%

👉 See Also

🌎 Email Marketing in other countries

Data is based on the analysis of 538,324 websites from the United States.
Statistics were last calculated on December 16, 2025.
For details, see our methodology and disclaimer.