⚡ Email Marketing in Vietnam

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our research, email marketing platforms are detected on 2.9% of websites from Vietnam.

Statistics based on 26K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Vietnam in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with a substantial 53.5% share.
It is followed by OneSignal with 26.4% and GetResponse with 3.9%.

Mailchimp 53.5%
OneSignal 26.4%
GetResponse 3.9%
Klaviyo 3.1%
Icegram Express 3.1%
Brevo 1.9%
BDOW! 1.6%
Mailmunch 1.2%
Yotpo 0.9%
Kit 0.9%
Dotdigital 0.8%
MailerLite 0.7%
ActiveCampaign 0.7%
Substack 0.7%
Other 0.6%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OneSignal ^(-1)
3. GetResponse ^(-18)
5. Icegram Express ^(-8)
7. BDOW! ^(-8)
8. Mailmunch ^(-3)
11. Dotdigital ^(-6)
15. Systeme.io ^(-35)
16. Metorik ^(-9)
17. MailOptin ^(-7)
18. SendPulse ^(-11)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 28 email marketing platforms used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	53.5%
2	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	26.4%
3	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	3.9%
4	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	3.1%
5	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	3.1%
6	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	1.9%
7	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1.6%
8	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	1.2%
9	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	0.9%
10	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.9%
11	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.8%
12	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	0.7%
13	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	0.7%
14	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	0.7%
15	Systeme.io Tyrrelstown, Dublin, Ireland An all-in-one business building tool for sales funnel creation, email marketing, website building, affiliate management and marketing automation. Free$27+/month	0.7%
16	Metorik Melbourne, Victoria, Australia A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify. $20+/month	0.5%
17	MailOptin Sheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers. Free$99+/year	0.5%
18	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.5%
19	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.4%
20	AWeber Chalfont, Pennsylvania, United States An email marketing, automation and landing page software. Free$15+/month	0.3%
21	Lemon Squeezy Salt Lake City, Utah, United States An all-in-one platform for running SaaS and digital product businesses, now owned by Stripe, that provides payments, subscriptions, and merchant-of-record services. Free$$$	0.1%
22	Pabbly Bhopal, Madhya Pradesh, India A suite of business tools for email marketing, workflow automation, form building, and subscription billing. Free$39/month	0.1%
23	LiveIntent New York, United States An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers. $$$	0.1%
24	Mailjet Paris, France A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns. Free$17+/month	0.1%
25	Oracle Responsys Austin, Texas, United States A cross-channel campaign management platform.	0.1%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 26,136 websites from Vietnam.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 28 were detected on websites from Vietnam.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.