⚡ Feature Management

Feature management software helps development and product teams control the release of new features, run experiments, and adjust functionality for different user groups — all without changing the underlying codebase. This approach enables faster updates, safer rollouts, and more accurate testing of user behavior and performance.

According to our research, feature management software is used on 0.7% of all websites.
95.2% of these sites use only one feature management software solution, 4.6% use two, and 0.2% use three or more simultaneously.

⭐ Most Popular in 2026

The following chart shows the leading feature management software in 2026, based on market share.

The most popular is VWO with an impressive share of 46.5%, followed by Optimizely with 16.7% and PostHog with 14.2%.

VWO 46.5%
Optimizely 16.7%
PostHog 14.2%
Amplitude 11.2%
AB Tasty 6.1%
LaunchDarkly 4.4%
Kameleoon 3.3%
Statsig 1.3%
Airship 1.2%
Unleash 0.2%

You can also drill down by country:

🚀 Country Highlights

Here is a list of software that is especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

AB Tasty is #1 in France ^(-4)
Kameleoon is #2 in Germany ^(-5)
LaunchDarkly is #5 in the United States ^(-1)

✨ Best Feature Management Software

Below is a more detailed list of 10 feature management software solutions we track, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	46.5%
2	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	16.7%
3	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	14.2%
4	Amplitude San Francisco, California, United States A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps. Free$49+/month	11.2%
5	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	6.1%
6	LaunchDarkly Oakland, California, United States A feature management and experimentation platform that leverages feature flags to help teams deploy and continuously manage code in real time. Free$$$	4.4%
7	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	3.3%
8	Statsig Bellevue, Washington, United States A product development platform that brings together experimentation, feature flags, analytics, and session replays. Free$150+/month	1.3%
9	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	1.2%
10	Unleash Oslo, Norway A software solution for feature management that can help reduce the risk of releasing new features and accelerate software development. FreeOpen source$75/seat/month	0.2%

Data is based on the analysis of 3,314,007 websites.
Statistics were last calculated on February 27, 2026.
For details, see our methodology and disclaimer.