Feature management software helps development and product teams control the release of new features, run experiments, and adjust functionality for different user groups — all without changing the underlying codebase. This approach enables faster updates, safer rollouts, and more accurate testing of user behavior and performance.
According to our research, feature management software is used on 0.5% of all websites.
95.4% of these sites use only one feature management software solution, 4.5% use two, and 0.1% use three or more simultaneously.
⭐ Most Popular in 2025
The following chart shows the leading feature management software in 2025, based on market share.
The most popular is VWO with an impressive share of 44.4%, followed by Optimizely with 21.4% and Amplitude with 10.7%.
Here is a list of software that is particularly popular in certain countries.
Differences between global and country rankings are shown in parentheses.
VWO 44.4%
PostHog 9.7%
AB Tasty 6.9%LaunchDarkly 5.4%
Kameleoon 3.7%
Airship 1.5%
Statsig 0.8%
Unleash 0.2%