⚡ Feature Management in New Zealand

Feature management software helps development and product teams control the release of new features, run experiments, and adjust functionality for different user groups — all without changing the underlying codebase. This approach enables faster updates, safer rollouts, and more accurate testing of user behavior and performance.

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our research, feature management software is used on 1% of websites from New Zealand.

⭐ Most Popular in 2026

The following chart shows the top feature management software in New Zealand in 2026, based on market share.

The most popular is VWO with an impressive share of 49.6%, followed by Optimizely with 29.2% and Amplitude with 7.3%.

VWO 49.6%
Optimizely 29.2%
Amplitude 7.3%
AB Tasty 7.3%
PostHog 4.4%
LaunchDarkly 2.9%
Airship 0.7%
Statsig 0.7%
Kameleoon 0.7%

🚀 Highlights

Here is a list of the top software that is more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Amplitude ^(-1)
4. AB Tasty ^(-1)
7. Airship ^(-2)

✨ Best Feature Management Software

Below is a more detailed list of 9 feature management software solutions used on sites from New Zealand, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	49.6%
2	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	29.2%
3	Amplitude San Francisco, California, United States A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps. Free$49+/month	7.3%
4	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	7.3%
5	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	4.4%
6	LaunchDarkly Oakland, California, United States A feature management and experimentation platform that leverages feature flags to help teams deploy and continuously manage code in real time. Free$$$	2.9%
7	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	0.7%
8	Statsig Bellevue, Washington, United States A product development platform that brings together experimentation, feature flags, analytics, and session replays. Free$150+/month	0.7%
9	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	0.7%

👉 See Also

🌎 Feature Management in other countries

Data is based on the analysis of 13,907 websites from New Zealand.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.