⚡ Customer Feedback Tools in the United Kingdom

Customer feedback tools are software solutions that help collect user opinions and experience ratings through various methods such as forms, surveys, quizzes, upvotes, and polls.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our statistics, customer feedback tools are used on 21% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top feedback tools in the United Kingdom in 2026, based on market share.

The most popular is Contact Form 7, which dominates the market with an overwhelming 52.8% share.
It is followed by Hotjar with 16.7% and Gravity Forms with 10.1%.

🚀 Highlights

Here is a list of the top tools that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Feedback Tools

Below is a more detailed list of the top 25 of the 81 feedback tools used on sites from the United Kingdom, ranked by their market share.

RankNameMarket share
1
Contact Form 7
Fukuoka, Japan

A free WordPress plugin that allows users to create and customize contact forms and other types of forms for their websites.

FreeOpen source
2
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
3
Gravity Forms
Virginia Beach, Virginia, United States

A WordPress plugin that enables site owners to create and manage online forms for collecting data directly within WordPress websites.

$59+/year
4
WPForms
West Palm Beach, Florida, United States

A WordPress form builder plugin with a drag-and-drop editor that lets users create contact, payment, survey, registration, and other custom forms without coding.

FreeOpen source$49.50+/year
5
HubSpot Forms
Cambridge, Massachusetts, United States

An online form builder included in HubSpot Marketing Hub that lets users create and embed custom lead capture and contact forms without coding.

Free$20+/seat/month
6
Formidable Forms
Riverton, Utah, United States

A forms plugin for WordPress that provides a drag-and-drop builder to create contact forms, surveys, quizzes, payment and calculator forms, user registration, and custom data-driven applications without coding.

FreeOpen source$39.50+/year
7
Feefo
Petersfield, Hampshire, United Kingdom

A customer review and feedback management platform that helps businesses collect, verify, and showcase genuine reviews from customers.

£99+/month
8
Google Forms
Mountain View, California, United States

A cloud-based data collection and survey management software included in Google Workspace that lets users build, share, and collaborate on online forms, quizzes, and surveys in real time.

Free$7+/user/month
9
Crazy Egg
La Mirada, California, United States

An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing.

$29+/month
10
Lucky Orange
Overland Park, Kansas, United States

A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys.

Free$39+/month
11
Mouseflow
Copenhagen, Denmark

A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites.

Free$39+/month
12
Ninja Forms
Cleveland, Tennessee, United States

A WordPress form builder with 28+ free drag-and-drop form fields, default values, calculations, customizable success messages and more.

FreeOpen source$59.40+/year
13
Typeform
Barcelona, Spain

A cloud-based online form building and survey software that lets users create interactive forms, surveys, quizzes, and conversational experiences with customizable designs.

Free$39+/month
14
JotForm
San Francisco, California, United States

An online form builder that enables users to create, customize, share, and manage web forms, surveys, and data collection tools without coding.

Free$39+/month
15
BugHerd
Melbourne, Victoria, Australia

A visual bug-tracking and website feedback tool that lets users pin comments, screenshots, and notes directly on webpages to report issues in context.

$50+/month
16
Forminator
Melbourne, Australia

A WordPress plugin for creating forms, surveys, quizzes, and polls that includes PDF generation, Stripe subscriptions, and e-signature support in the Pro version.

FreeOpen source$3+/month
17
UserReport
Copenhagen, Denmark

A freemium set of user engagement tools that help you conduct online surveys and understand user satisfaction.

Free$$$
18
MetForm
Dhaka, Bangladesh

A drag-and-drop WordPress form builder plugin for Elementor that lets users visually design custom forms without coding.

FreeOpen source$39+/year
19
SurveyMonkey
San Mateo, California, United States

An online survey platform that lets users create, send, and analyze surveys and forms to collect structured feedback and response data.

Free$99+/month
20
Microsoft Forms
Redmond, Washington, United States

A web-based app that lets individuals, small businesses, schools, and government organizations easily create surveys, quizzes, polls, and other types of forms.

Free$19.99+/year
21
Qualtrics
Provo, Utah, United States

A cloud-based experience management platform used to create surveys, collect and store responses, analyze feedback, and generate reports.

Free$420+/month
22
Quform
London, United Kingdom

A commercial WordPress form builder plugin that lets users create custom forms with a visual drag-and-drop interface without coding.

$34
23
Cognito Forms
Columbia, South Carolina, United States

An online form builder with workflow automation that allows users to quickly create forms, add them to their website, and collect and process submissions.

Free$19+/month
24
Zoho Forms
Chennai, India

An online form builder that enables users to create, share, and collect data through customizable forms, available as a web application and mobile apps for iOS and Android.

Free$12+/month
25
Marker.io
Brussels, Belgium

A website feedback and annotation tool that lets teams capture visual feedback, screenshots and detailed issue reports directly from web pages.

$59+/month

👉 See Also

Data is based on the analysis of 157,370 websites from the United Kingdom.
Statistics were last calculated on .
For details, see our methodology and disclaimer.