⚡ Customer Feedback Tools in Italy

Customer feedback tools are software solutions that help collect user opinions and experience ratings through various methods such as forms, surveys, quizzes, upvotes, and polls.

Italy is a Southern European country with a population of around 59 million people.

According to our statistics, customer feedback tools are used on 23.5% of websites from Italy.

⭐ Most Popular in 2026

The following chart shows the top feedback tools in Italy in 2026, based on market share.

The most popular is Contact Form 7, which dominates the market with an overwhelming 81.1% share.
It is followed by Hotjar with 5.9% and WPForms with 5.6%.

🚀 Highlights

Here is a list of the top tools that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Feedback Tools

Below is a more detailed list of the top 25 of the 61 feedback tools used on sites from Italy, ranked by their market share.

RankNameMarket share
1
Contact Form 7
Fukuoka, Japan

A free WordPress plugin that allows users to create and customize contact forms and other types of forms for their websites.

FreeOpen source
2
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
3
WPForms
West Palm Beach, Florida, United States

A WordPress form builder plugin with a drag-and-drop editor that lets users create contact, payment, survey, registration, and other custom forms without coding.

FreeOpen source$49.50+/year
4
Gravity Forms
Virginia Beach, Virginia, United States

A WordPress plugin that enables site owners to create and manage online forms for collecting data directly within WordPress websites.

$59+/year
5
Google Forms
Mountain View, California, United States

A cloud-based data collection and survey management software included in Google Workspace that lets users build, share, and collaborate on online forms, quizzes, and surveys in real time.

Free$7+/user/month
6
Formidable Forms
Riverton, Utah, United States

A forms plugin for WordPress that provides a drag-and-drop builder to create contact forms, surveys, quizzes, payment and calculator forms, user registration, and custom data-driven applications without coding.

FreeOpen source$39.50+/year
7
HubSpot Forms
Cambridge, Massachusetts, United States

An online form builder included in HubSpot Marketing Hub that lets users create and embed custom lead capture and contact forms without coding.

Free$20+/seat/month
8
Typeform
Barcelona, Spain

A cloud-based online form building and survey software that lets users create interactive forms, surveys, quizzes, and conversational experiences with customizable designs.

Free$39+/month
9
JotForm
San Francisco, California, United States

An online form builder that enables users to create, customize, share, and manage web forms, surveys, and data collection tools without coding.

Free$39+/month
10
Ninja Forms
Cleveland, Tennessee, United States

A WordPress form builder with 28+ free drag-and-drop form fields, default values, calculations, customizable success messages and more.

FreeOpen source$59.40+/year
11
Quform
London, United Kingdom

A commercial WordPress form builder plugin that lets users create custom forms with a visual drag-and-drop interface without coding.

$34
12
MetForm
Dhaka, Bangladesh

A drag-and-drop WordPress form builder plugin for Elementor that lets users visually design custom forms without coding.

FreeOpen source$39+/year
13
Forminator
Melbourne, Australia

A WordPress plugin for creating forms, surveys, quizzes, and polls that includes PDF generation, Stripe subscriptions, and e-signature support in the Pro version.

FreeOpen source$3+/month
14
Crazy Egg
La Mirada, California, United States

An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing.

$29+/month
15
Visual Form Builder
McCalla, Alabama, United States

A plugin that allows you to build and manage all kinds of forms for your WordPress website in one place.

FreeOpen source$29
16
Lucky Orange
Overland Park, Kansas, United States

A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys.

Free$39+/month
17
Mouseflow
Copenhagen, Denmark

A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites.

Free$39+/month
18
123 Form Builder

Online form builder for creating forms and surveys with 3000+ form templates and 45+ integrations with third-party tools including Salesforce, Zendesk, PayPal, Zapier, Mailchimp, HubSpot, and Marketo.

Free$37+/month
19
Qualtrics
Provo, Utah, United States

A cloud-based experience management platform used to create surveys, collect and store responses, analyze feedback, and generate reports.

Free$420+/month
20
Zoho Forms
Chennai, India

An online form builder that enables users to create, share, and collect data through customizable forms, available as a web application and mobile apps for iOS and Android.

Free$12+/month
21
SurveyMonkey
San Mateo, California, United States

An online survey platform that lets users create, send, and analyze surveys and forms to collect structured feedback and response data.

Free$99+/month
22
Tally
Ghent, Belgium

A freemium online form builder with a text document-style editor that lets users create and publish surveys, sign-up forms, payment and checkout forms, and other data collection pages without coding.

Free$29+/month
23
Medallia
San Francisco, California, United States

A customer experience management platform that helps companies listen, understand, and take action on employee feedback.

$20,000+/year
24
Wufoo
San Mateo, California, United States

Cloud-based form builder that makes it easy to create registration forms, application forms, surveys, contact forms, payment forms, and more.

Free$19+/month
-
UserVoice
Raleigh, North Carolina, United States

A platform for product feedback that helps companies collect, organize, and act on user suggestions, ideas, and issues.

$16,000+/year

👉 See Also

Data is based on the analysis of 87,898 websites from Italy.
Statistics were last calculated on .
For details, see our methodology and disclaimer.