⚡ Identity Resolution in Colombia

Identity resolution services match data from multiple sources to create a unified profile of a user or company across devices, websites, and platforms.

Colombia is a South American country with a population of over 52 million people.

According to our statistics, identity resolution software is used on 0.5% of websites from Colombia.

⭐ Most Popular in 2026

The following chart shows the top identity resolution software in Colombia in 2026, based on market share.

The most popular is Lotame with a share of 21.9%, followed by Leadfeeder with 21.9% and ID5 with 15.6%.

Lotame 21.9%
Leadfeeder 21.9%
ID5 15.6%
Leadinfo 9.4%
ZoomInfo WebSights 6.3%
Epsilon 6.3%
TruAudience 6.3%
Apollo 6.3%
Warmly 6.3%
Demandbase 3.1%
Informatica 3.1%
CustomerLabs 3.1%

🚀 Highlights

Here is a list of the top software that is more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lotame ^(-3)
3. ID5 ^(-2)
4. Leadinfo ^(-2)
6. Epsilon ^(-2)
7. TruAudience ^(-3)
9. Warmly ^(-10)
10. Demandbase ^(-1)
11. Informatica ^(-22)
12. CustomerLabs ^(-15)

✨ Best Identity Resolution Software

Below is a more detailed list of 12 identity resolution software solutions used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	21.9%
2	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	21.9%
3	ID5 London, United Kingdom An omnichannel identity platform powering addressable advertising for brands and publishers. $$$	15.6%
4	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	9.4%
5	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	6.3%
6	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	6.3%
7	TruAudience Chicago, Illinois, United States A suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics. $400,000/year	6.3%
8	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$59+/month	6.3%
9	Warmly Houston, Texas, United States A solution that identifies individuals and businesses visiting your site and automates personalized outreach to them. $10,100+/year	6.3%
10	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	3.1%
11	Informatica Redwood City, California, United States A cloud-based data management platform that uses AI to help businesses process and analyze data from different sources. $$$	3.1%
12	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	3.1%

👉 See Also

🌎 Identity Resolution in other countries

Data is based on the analysis of 6,099 websites from Colombia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.