⚡ Online Marketplaces in China

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

China is an East Asian country with a population of around 1.4 billion people.

According to our data, online marketplaces are detected on 3.8% of websites from China.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in China in 2026, based on market share.

The most popular is Taobao with an impressive share of 43.9%, followed by JD with 32.1% and Tmall with 30.5%.

Taobao 43.9%
JD 32.1%
Tmall 30.5%
Alibaba 20.3%
Amazon 6.9%
AliExpress 3.6%
Dangdang 3.5%
Lazada 2.6%
eBay 1.3%
Shopee 0.6%
Walmart 0.5%
Newegg 0.3%
Etsy 0.2%
Best Buy 0.2%
Ozon 0.2%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Taobao ^(-5)
2. JD ^(-9)
3. Tmall ^(-6)
4. Alibaba ^(-13)
6. AliExpress ^(-21)
7. Dangdang ^(-38)
11. Walmart ^(-7)
12. Newegg ^(-44)
14. Best Buy ^(-24)
15. Ozon ^(-10)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 34 marketplaces used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	43.9%
2	JD Beijing, China A large Chinese business-to-consumer marketplace.	32.1%
3	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	30.5%
4	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	20.3%
5	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	6.9%
6	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	3.6%
7	Dangdang Beijing, China A Chinese online marketplace that operates as both a direct-to-consumer e-commerce site and a platform for third-party sellers.	3.5%
8	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	2.6%
9	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	1.3%
10	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.6%
11	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.5%
12	Newegg Diamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.3%
13	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	0.2%
14	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.2%
15	Ozon Moscow, Russia A large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.	0.2%
16	Coupang Seattle, Washington, United States A South Korean marketplace platform.	0.2%
17	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	0.2%
18	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	0.1%
19	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.1%
20	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	0.1%
21	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.1%
22	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.06%
23	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.06%
24	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.06%
25	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.06%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 82,617 websites from China.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.