⚡ Online Marketplaces in Denmark

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Denmark is a Northern European country with a population of over 5.9 million people.

According to our data, online marketplaces are detected on 0.6% of websites from Denmark.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Denmark in 2026, based on market share.

The most popular is Amazon with an impressive share of 38.8%, followed by PriceRunner with 36.7% and Zalando with 4.8%.

Amazon 38.8%
PriceRunner 36.7%
Zalando 4.8%
Etsy 4.8%
ReverbNation 4.1%
eBay 3.4%
Bol 2.7%
AliExpress 2%
Ceneo 1.4%
Tmall 1.4%
Walmart 1.4%
Envato Market 1.4%
Redbubble 1.4%
Allegro 0.7%
Faire 0.7%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Denmark than worldwide.
Differences between global and country rankings are shown in parentheses.

2. PriceRunner ^(-51)
3. Zalando ^(-47)
5. ReverbNation ^(-34)
7. Bol ^(-17)
8. AliExpress ^(-19)
9. Ceneo ^(-5)
11. Walmart ^(-7)
12. Envato Market ^(-1)
13. Redbubble ^(-8)
14. Allegro ^(-14)

✨ Best Marketplaces

Below is a more detailed list of 24 marketplaces used on sites from Denmark, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	38.8%
2	PriceRunner Stockholm, Sweden A price comparison service operating in Sweden, Dernmark, and UK and currently owned by Klarna.	36.7%
3	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	4.8%
4	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	4.8%
5	ReverbNation Singapore A social networking site for musicians.	4.1%
6	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	3.4%
7	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	2.7%
8	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	2%
9	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform. $$$	1.4%
10	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	1.4%
11	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer.	1.4%
12	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.4%
13	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	1.4%
14	Allegro Poznań, Poland An online marketplace based in Poland.	0.7%
15	Faire San Francisco, California, United States A wholesale marketplace that connects over 250,000 retailers with the world's best independent brands.	0.7%
16	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.7%
17	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.7%
18	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.7%
19	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	0.7%
20	Gmarket Seoul, Korea A South Korean online marketplace and shopping platform.	0.7%
21	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.7%
22	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.7%
23	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.7%
24	Coupang Seattle, Washington, United States A South Korean marketplace platform.	0.7%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 23,478 websites from Denmark.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.