⚡ Online Marketplaces in Hong Kong

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Hong Kong is an East Asian special administrative region of China with a population of around 7.5 million people.

According to our data, online marketplaces are detected on 3% of websites from Hong Kong.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Hong Kong in 2026, based on market share.

The most popular is Taobao with an impressive share of 44.9%, followed by Tmall with 35.6% and JD with 35%.

Taobao 44.9%
Tmall 35.6%
JD 35%
Amazon 11.9%
Alibaba 10.2%
Dangdang 4.3%
Lazada 1.9%
AliExpress 1.5%
eBay 1.5%
Etsy 0.7%
Shopee 0.7%
Macy's 0.4%
Best Buy 0.4%
Envato Market 0.4%
Trendyol 0.2%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Hong Kong than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Taobao ^(-5)
2. Tmall ^(-7)
3. JD ^(-8)
5. Alibaba ^(-12)
6. Dangdang ^(-39)
8. AliExpress ^(-19)
12. Macy's ^(-42)
13. Best Buy ^(-25)
15. Trendyol ^(-25)
16. Cdiscount ^(-44)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 25 marketplaces used on sites from Hong Kong, ranked by their market share.

Rank	Name	Market share
1	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	44.9%
2	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	35.6%
3	JD Beijing, China A large Chinese business-to-consumer marketplace.	35%
4	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	11.9%
5	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	10.2%
6	Dangdang Beijing, China A Chinese online marketplace that operates as both a direct-to-consumer e-commerce site and a platform for third-party sellers.	4.3%
7	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1.9%
8	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.5%
9	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	1.5%
10	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	0.7%
11	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.7%
12	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	0.4%
13	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.4%
14	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	0.4%
15	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.2%
16	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.2%
17	ReverbNation Singapore A social networking site for musicians.	0.2%
18	ezCater Boston, Massachusetts, United States An online marketplace that connects businesses with restaurants and caterers.	0.2%
19	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.2%
20	Newegg Diamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.2%
21	Coupang Seattle, Washington, United States A South Korean marketplace platform.	0.2%
22	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.2%
23	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.2%
24	Zozotown Chiba-shi, Chiba, Japan A Japanese online marketplace for fashion and streetwear.	0.2%
25	Faire San Francisco, California, United States A wholesale marketplace that connects over 250,000 retailers with the world's best independent brands.	0.2%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 17,965 websites from Hong Kong.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.