⚡ Online Marketplaces in Italy

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 0.8% of websites from Italy.

⭐ Most Popular in 2025

The following chart shows the top marketplaces in Italy in 2025, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 71.9% share.
It is followed by eBay with 10.1% and Etsy with 7.4%.

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Marketplaces

Below is a more detailed list of all marketplaces used on sites from Italy, ranked by their market share.

RankNameMarket share
1 AmazonSeattle, Washington, United States

A marketplace where online merchants can market and sell goods.
2 eBaySan Jose, California, United States

A global online marketplace connecting hundreds of millions of buyers and sellers.
3 EtsyNew York, United States

A marketplace where people around the world connect to buy and sell handmade and vintage goods.
4 Envato MarketMelbourne, Victoria, Australia

A collection of niche digital marketplaces where authors can sell their products directly to customers.
5 GumroadSan Francisco, California, United States

An online marketplace for creators and digital entrepreneurs.
6 ArtStationCary, North Carolina, United States

A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.
7 RedbubbleMelbourne, Victoria, Australia

An online marketplace for independent artists and designers to showcase and sell their work.
8 HouzzPalo Alto, California, United States

An online platform and marketplace that connects homeowners with home improvement professionals.
9 AliExpressHangzhou, China

A China-based global retail marketplace owned by Alibaba Group.
10 Fine Art AmericaSanta Monica, California, United States

An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service.
11 WeddingWireChevy Chase, Maryland, United States

A vendor marketplace connecting engaged couples with local wedding professionals.
12 FaireSan Francisco, California, United States

A wholesale marketplace that connects over 250,000 retailers with the world's best independent brands.
13 Yandex MarketMoscow, Russia

A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.
14 AlibabaHangzhou, China

A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.
15 MiraklParis, France

A SaaS marketplace platform that enables companies to launch and manage their marketplace and drop-ship business.
16 ZalandoBerlin, Germany

A European online retailer specializing in shoes, fashion, and beauty products.
17 TmallHangzhou, China

A Chinese platform for business-to-consumer online retail.

👉 See Also

Data is based on the analysis of 67,327 websites from Italy.
Statistics were last calculated on .
For details, see our methodology and disclaimer.