⚡ Online Marketplaces in Italy

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 1.5% of websites from Italy.

⭐ Most Popular in 2025

The following chart shows the top marketplaces in Italy in 2025, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 81.2% share.
It is followed by eBay with 7.7% and Etsy with 5.8%.

Amazon 81.2%
eBay 7.7%
Etsy 5.8%
Envato Market 2.9%
Gumroad 1.8%
ArtStation 1.1%
Redbubble 0.7%
ReverbNation 0.6%
Alibaba 0.5%
Houzz 0.5%
Faire 0.4%
AliExpress 0.3%
WeddingWire 0.3%
Fine Art America 0.3%
Lazada 0.2%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-2)
4. Envato Market ^(-9)
5. Gumroad ^(-11)
6. ArtStation ^(-26)
7. Redbubble ^(-11)
8. ReverbNation ^(-26)
9. Alibaba ^(-3)
11. Faire ^(-29)
12. AliExpress ^(-14)
13. WeddingWire ^(-9)

✨ Best Marketplaces

Below is a more detailed list of all marketplaces used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A marketplace where online merchants can market and sell goods.	81.2%
2	eBay San Jose, California, United States A global online marketplace connecting hundreds of millions of buyers and sellers.	7.7%
3	Etsy New York, United States A marketplace where people around the world connect to buy and sell handmade and vintage goods.	5.8%
4	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.9%
5	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.8%
6	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	1.1%
7	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	0.7%
8	ReverbNation Singapore A social networking site for musicians.	0.6%
9	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.5%
10	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.5%
11	Faire San Francisco, California, United States A wholesale marketplace that connects over 250,000 retailers with the world's best independent brands.	0.4%
12	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.3%
13	WeddingWire Chevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	0.3%
14	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	0.3%
15	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.	0.2%
16	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	0.2%
17	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.2%
18	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer.	0.09%
19	Yandex Market Moscow, Russia A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.	0.09%
20	Newegg Diamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.09%
21	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.09%
22	Taobao Hangzhou, China A Chinese online consumer-to-consumer shopping platform.	0.09%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 73,449 websites from Italy.
Statistics were last calculated on December 28, 2025.
For details, see our methodology and disclaimer.