⚡ Online Marketplaces in the Netherlands

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our data, online marketplaces are detected on 1.1% of websites from the Netherlands.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in the Netherlands in 2026, based on market share.

The most popular is Bol with an impressive share of 46.1%, followed by Amazon with 30.5% and Marktplaats with 7.6%.

Bol 46.1%
Amazon 30.5%
Marktplaats 7.6%
Etsy 7.3%
eBay 3.9%
Lazada 3%
Envato Market 2.3%
Zalando 1.9%
AliExpress 1.4%
Redbubble 1.3%
Gumroad 0.8%
Tmall 0.8%
Taobao 0.8%
ArtStation 0.5%
JD 0.4%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Bol ^(-23)
3. Marktplaats ^(-54)
7. Envato Market ^(-7)
8. Zalando ^(-42)
9. AliExpress ^(-18)
10. Redbubble ^(-11)
11. Gumroad ^(-4)
14. ArtStation ^(-20)
18. Temu ^(-40)
19. Reverb ^(-33)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 31 marketplaces used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Bol Utrecht, Netherlands A Dutch online marketplace primarily operating in the Netherlands and Belgium.	46.1%
2	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	30.5%
3	Marktplaats Amsterdam, Netherlands A classified advertising website and online marketplace based in the Netherlands.	7.6%
4	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	7.3%
5	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	3.9%
6	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	3%
7	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.3%
8	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	1.9%
9	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.4%
10	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	1.3%
11	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.8%
12	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.8%
13	Taobao Hangzhou, China A Chinese online consumer-to-consumer shopping platform.	0.8%
14	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.5%
15	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.4%
16	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform. $$$	0.4%
17	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.3%
18	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.3%
19	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.3%
20	ReverbNation Singapore A social networking site for musicians.	0.3%
21	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	0.2%
22	Faire San Francisco, California, United States A wholesale marketplace that connects over 250,000 retailers with the world's best independent brands.	0.2%
23	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.2%
24	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.2%
25	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.2%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 92,963 websites from the Netherlands.
Statistics were last calculated on February 12, 2026.
For details, see our methodology and disclaimer.