⚡ Online Marketplaces in the Netherlands

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 0.6% of websites from the Netherlands.

⭐ Most Popular in 2025

The following chart shows the top marketplaces in the Netherlands in 2025, based on market share.

The most popular is Bol with an impressive share of 42.5%, followed by Amazon with 23.8% and Etsy with 11.2%.

Bol 42.5%
Amazon 23.8%
Etsy 11.2%
Marktplaats 7.1%
eBay 3.9%
Envato Market 3.9%
Lazada 3.2%
Redbubble 3.2%
Gumroad 2.4%
Zalando 1.9%
AliExpress 1.5%
ArtStation 1.1%
Reverb 0.6%
Zazzle 0.6%
Walmart 0.4%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Bol ^(-26)
4. Marktplaats ^(-53)
6. Envato Market ^(-4)
8. Redbubble ^(-9)
9. Gumroad ^(-5)
10. Zalando ^(-46)
11. AliExpress ^(-18)
12. ArtStation ^(-12)
13. Reverb ^(-35)
14. Zazzle ^(-6)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 25 marketplaces used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	BolUtrecht, Netherlands A Dutch online marketplace primarily operating in the Netherlands and Belgium.	42.5%
2	AmazonSeattle, Washington, United States A marketplace where online merchants can market and sell goods.	23.8%
3	EtsyNew York, United States A marketplace where people around the world connect to buy and sell handmade and vintage goods.	11.2%
4	MarktplaatsAmsterdam, Netherlands A classified advertising website and online marketplace based in the Netherlands.	7.1%
5	eBaySan Jose, California, United States A global online marketplace connecting hundreds of millions of buyers and sellers.	3.9%
6	Envato MarketMelbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	3.9%
7	LazadaSingapore An Asian e-commerce platform that operates in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.	3.2%
8	RedbubbleMelbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	3.2%
9	GumroadSan Francisco, California, United States An online marketplace for creators and digital entrepreneurs.	2.4%
10	ZalandoBerlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	1.9%
11	AliExpressHangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.5%
12	ArtStationCary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	1.1%
13	ReverbChicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.6%
14	ZazzleRedwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.6%
15	WalmartBentonville, Arkansas, United States An American discount department store chain and online retailer.	0.4%
16	AlibabaHangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.4%
17	ShopeeSingapore A Singapore-based online marketplace that is particularly popular in Southeast Asia.	0.4%
18	HouzzPalo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals.	0.4%
19	NeweggDiamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.2%
20	WeddingWireChevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	0.2%
21	TemuShanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.2%
22	Macy'sNew York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	0.2%
23	JDBeijing, China A large Chinese business-to-consumer marketplace.	0.2%
24	TmallHangzhou, China A Chinese platform for business-to-consumer online retail.	0.2%
25	Fine Art AmericaSanta Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service.	0.2%

Data updated September 26, 2025

👉 See Also

🔗 Links
- ⚡Stores

When interpreting and using the results, please read our methodology and disclaimer.