⚡ Online Marketplaces in New Zealand

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our data, online marketplaces are detected on 0.5% of websites from New Zealand.

Statistics based on 14K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in New Zealand in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 66.2% share.
It is followed by Etsy with 16.9% and eBay with 5.6%.

Amazon 66.2%
Etsy 16.9%
eBay 5.6%
Redbubble 5.6%
Bark 2.8%
Tmall 1.4%
Walmart 1.4%
Envato Market 1.4%
Gumroad 1.4%
Houzz 1.4%
Mercado Libre 1.4%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

3. eBay ^(-1)
4. Redbubble ^(-17)
5. Bark ^(-39)
6. Tmall ^(-4)
7. Walmart ^(-10)
8. Envato Market ^(-5)
9. Gumroad ^(-6)
11. Mercado Libre ^(-9)

✨ Best Marketplaces

Below is a more detailed list of 11 marketplaces used on sites from New Zealand, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	66.2%
2	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	16.9%
3	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	5.6%
4	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	5.6%
5	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals.	2.8%
6	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	1.4%
7	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	1.4%
8	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.4%
9	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.4%
10	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	1.4%
11	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	1.4%

👉 See Also

🌎 Marketplaces in other countries
- United Kingdom
- Israel

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 14,583 websites from New Zealand.
We currently track the presence of 69 marketplaces across the web.
Of these, 11 were detected on websites from New Zealand.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.