⚡ Online Marketplaces in Australia

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Australia is an Oceanian country with a population of over 27 million people.

According to our data, online marketplaces are detected on 1% of websites from Australia.

Statistics based on 76K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Australia in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 60.1% share.
It is followed by eBay with 17.9% and Etsy with 8.4%.

Amazon 60.1%
eBay 17.9%
Etsy 8.4%
Redbubble 2.9%
Lazada 2.3%
Houzz 2.2%
Envato Market 1.9%
Gumroad 1.8%
Zazzle 1.3%
ArtStation 1.3%
Faire 1.2%
Bark 1%
ReverbNation 0.5%
Shopee 0.4%
AliExpress 0.4%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-2)
4. Redbubble ^(-17)
7. Envato Market ^(-6)
8. Gumroad ^(-7)
9. Zazzle ^(-20)
10. ArtStation ^(-24)
11. Faire ^(-20)
12. Bark ^(-32)
13. ReverbNation ^(-26)
15. AliExpress ^(-12)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 28 marketplaces used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	60.1%
2	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	17.9%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	8.4%
4	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	2.9%
5	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	2.3%
6	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	2.2%
7	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.9%
8	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.8%
9	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.3%
10	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	1.3%
11	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	1.2%
12	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals.	1%
13	ReverbNation Singapore A social networking site for musicians.	0.5%
14	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.4%
15	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.4%
16	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.4%
17	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	0.3%
18	Angi Denver, Colorado, United States A U.S.-based digital marketplace that connects homeowners with local service professionals for home repair, maintenance, and improvement projects. Free$29.99+/year	0.3%
19	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	0.3%
20	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.3%
21	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.3%
22	Facebook Marketplace Menlo Park, California, United States A digital marketplace within the Facebook platform where users can buy and sell items.	0.3%
23	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	0.1%
24	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	0.1%
25	Dangdang Beijing, China A Chinese online marketplace that operates as both a direct-to-consumer e-commerce site and a platform for third-party sellers.	0.1%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 76,466 websites from Australia.
We currently track the presence of 69 marketplaces across the web.
Of these, 28 were detected on websites from Australia.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.