⚡ Online Marketplaces in Australia

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Australia is an Oceanian country with a population of over 27 million people.

According to our data, online marketplaces are detected on 1% of websites from Australia.

Statistics based on 82K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Australia in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 54.5% share.
It is followed by eBay with 16.4% and Etsy with 8%.

Amazon 54.5%
eBay 16.4%
Etsy 8%
Fresha 5.1%
Redbubble 4.2%
Faire 3.6%
Houzz 2%
Envato Market 1.7%
Gumroad 1.6%
Lazada 1.5%
ArtStation 1.2%
Zazzle 1.1%
Bark 1%
Shopee 0.7%
Taobao 0.4%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-1)
4. Fresha ^(-50)
5. Redbubble ^(-19)
6. Faire ^(-17)
8. Envato Market ^(-5)
9. Gumroad ^(-6)
11. ArtStation ^(-24)
12. Zazzle ^(-21)
13. Bark ^(-34)
17. AliExpress ^(-12)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 30 marketplaces used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	54.5%
2	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	16.4%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	8%
4	Fresha London, United Kingdom An appointment booking and business management platform for beauty and wellness salons, spas, barbershops, and fitness studios. $19.95+/month	5.1%
5	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	4.2%
6	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	3.6%
7	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	2%
8	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.7%
9	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.6%
10	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1.5%
11	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	1.2%
12	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.1%
13	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals across more than 1,500 service categories, including home services, legal, financial, design, education, and entertainment.	1%
14	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.7%
15	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.4%
16	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.4%
17	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.4%
18	Facebook Marketplace Menlo Park, California, United States A digital marketplace within the Facebook platform where users can buy and sell items.	0.2%
19	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	0.2%
20	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.2%
21	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	0.2%
22	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.2%
23	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.2%
24	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	0.1%
25	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.1%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 82,044 websites from Australia.
We currently track the presence of 78 marketplaces across the web.
Of these, 30 were detected on websites from Australia.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.