⚡ Online Marketplaces in Sweden

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, online marketplaces are detected on 0.6% of websites from Sweden.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Sweden in 2026, based on market share.

The most popular is Amazon with an impressive share of 43.5%, followed by PriceRunner with 28.6% and Etsy with 6%.

Amazon 43.5%
PriceRunner 28.6%
Etsy 6%
eBay 4.2%
Envato Market 3.6%
Zalando 3.6%
ReverbNation 1.8%
ArtStation 1.8%
Bol 1.8%
Zazzle 1.2%
Ceneo 1.2%
Redbubble 1.2%
AliExpress 1.2%
Rakuten Ichiba 1.2%
Trendyol 0.6%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

2. PriceRunner ^(-51)
5. Envato Market ^(-8)
6. Zalando ^(-44)
7. ReverbNation ^(-32)
8. ArtStation ^(-26)
9. Bol ^(-15)
10. Zazzle ^(-19)
11. Ceneo ^(-3)
12. Redbubble ^(-9)
13. AliExpress ^(-14)

✨ Best Marketplaces

Below is a more detailed list of 23 marketplaces used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	43.5%
2	PriceRunner Stockholm, Sweden A price comparison service operating in Sweden, Dernmark, and UK and currently owned by Klarna.	28.6%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	6%
4	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	4.2%
5	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	3.6%
6	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	3.6%
7	ReverbNation Singapore A social networking site for musicians.	1.8%
8	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	1.8%
9	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	1.8%
10	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.2%
11	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform. $$$	1.2%
12	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	1.2%
13	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.2%
14	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	1.2%
15	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.6%
16	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.6%
17	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	0.6%
18	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.6%
19	Newegg Diamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.6%
20	Angi Denver, Colorado, United States A U.S.-based digital marketplace that connects homeowners with local service professionals for home repair, maintenance, and improvement projects. Free$29.99+/year	0.6%
21	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	0.6%
22	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.6%
23	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.6%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 29,951 websites from Sweden.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.