⚡ Online Marketplaces in Singapore

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 3% of websites from Singapore.

⭐ Most Popular in 2025

The following chart shows the top marketplaces in Singapore in 2025, based on market share.

The most popular is Lazada, which dominates the market with a substantial 53.6% share.
It is followed by Amazon with 24.2% and Shopee with 19%.

Lazada 53.6%
Amazon 24.2%
Shopee 19%
Taobao 4%
Tmall 2.9%
AliExpress 2.9%
eBay 2.3%
JD 2.3%
Alibaba 2%
Envato Market 1.7%
Redbubble 0.9%
Gumroad 0.9%
Etsy 0.9%
Zazzle 0.6%
Bol 0.6%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Singapore than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lazada ^(-1)
3. Shopee ^(-4)
4. Taobao ^(-2)
5. Tmall ^(-3)
6. AliExpress ^(-20)
8. JD ^(-1)
9. Alibaba ^(-3)
10. Envato Market ^(-3)
11. Redbubble ^(-7)
12. Gumroad ^(-4)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 29 marketplaces used on sites from Singapore, ranked by their market share.

Rank	Name	Market share
1	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.	53.6%
2	Amazon Seattle, Washington, United States A marketplace where online merchants can market and sell goods.	24.2%
3	Shopee Singapore A Singapore-based online marketplace that is particularly popular in Southeast Asia.	19%
4	Taobao Hangzhou, China A Chinese online consumer-to-consumer shopping platform.	4%
5	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	2.9%
6	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	2.9%
7	eBay San Jose, California, United States A global online marketplace connecting hundreds of millions of buyers and sellers.	2.3%
8	JD Beijing, China A large Chinese business-to-consumer marketplace.	2.3%
9	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	2%
10	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.7%
11	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	0.9%
12	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.9%
13	Etsy New York, United States A marketplace where people around the world connect to buy and sell handmade and vintage goods.	0.9%
14	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.6%
15	Bol Utrecht, Netherlands A Dutch online marketplace primarily operating in the Netherlands and Belgium.	0.6%
16	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.6%
17	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.6%
18	ReverbNation Singapore A social networking site for musicians.	0.3%
19	Ozon Moscow, Russia One of the largest Russian online marketplaces.	0.3%
20	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.3%
21	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.3%
22	WeddingWire Chevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	0.3%
23	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.3%
24	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	0.3%
25	The Knot Chevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals.	0.3%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 11,663 websites from Singapore.
Statistics were last calculated on December 28, 2025.
For details, see our methodology and disclaimer.