⚡ Online Marketplaces in Ukraine

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Ukraine is an Eastern European country with a population of around 38 million people.

According to our data, online marketplaces are detected on 0.3% of websites from Ukraine.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Ukraine in 2026, based on market share.

The most popular is Amazon with an impressive share of 34%, followed by Etsy with 15.5% and Envato Market with 11.7%.

Amazon 34%
Etsy 15.5%
Envato Market 11.7%
ArtStation 7.8%
AliExpress 7.8%
eBay 6.8%
Tmall 4.9%
Taobao 3.9%
Yandex Market 2.9%
Ozon 2.9%
Gumroad 2.9%
Walmart 1.9%
Macy's 1.9%
Wildberries 1.9%
Allegro 1%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Ukraine than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Etsy ^(-1)
3. Envato Market ^(-10)
4. ArtStation ^(-30)
5. AliExpress ^(-22)
7. Tmall ^(-2)
9. Yandex Market ^(-13)
10. Ozon ^(-15)
11. Gumroad ^(-4)
12. Walmart ^(-6)
13. Macy's ^(-41)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 25 marketplaces used on sites from Ukraine, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	34%
2	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	15.5%
3	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	11.7%
4	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	7.8%
5	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	7.8%
6	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	6.8%
7	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	4.9%
8	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	3.9%
9	Yandex Market Moscow, Russia A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.	2.9%
10	Ozon Moscow, Russia A large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.	2.9%
11	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	2.9%
12	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	1.9%
13	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	1.9%
14	Wildberries Moscow, Russia A major Russian online marketplace that sells a broad range of products including clothing, footwear, electronics, home goods, beauty items, toys, groceries, and more to millions of customers across Russia and neighbouring countries.	1.9%
15	Allegro Poznań, Poland A Polish online marketplace platform that connects buyers and sellers across a wide range of product categories. Free59.90 PLN/year	1%
16	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	1%
17	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1%
18	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	1%
19	Mirakl Paris, France A SaaS marketplace platform that enables companies to launch and manage their marketplace and drop-ship business.	1%
20	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	1%
21	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	1%
22	The Knot Chevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals.	1%
23	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	1%
24	JD Beijing, China A large Chinese business-to-consumer marketplace.	1%
25	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform. $$$	1%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 33,073 websites from Ukraine.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.